USInteractive

If USA Networks sold its film and TV equipment, the company renamed USA Interactive. The sale represented a significant shift in the asset base and strategy. Some thought that the sale of USA Networks Media Assets to rest, at least for entrepreneur Barry Diller, put his vision of synergies between entertainment and e-commerce assets – a synergy escapes, AOL Time Warner and others was. What would USA Interactive objectives and strategy now that its assets Entertainment … Read more »

If USA Networks sold its film and TV equipment, the company renamed USA Interactive. The sale represented a significant shift in the asset base and strategy. Some thought that the sale of USA Networks Media Assets to rest, at least for entrepreneur Barry Diller, put his vision of synergies between entertainment and e-commerce assets – a synergy escapes, AOL Time Warner and others was. What would USA Interactive objectives and strategy now that its entertainment assets were sold, and what you would have for the company to pass in order to reach these goals?
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from
Robert A. Burgelman,
Philip Meza
Source: Stanford Graduate School of Business
25 pages.
Publication Date: Oct 27, 2002. Prod #: SM90C-PDF-ENG
USA Interactive HBR case solution