United Learning (A)

United Learning is a family leader in the K-12 supplemental educational materials market. In January 2001 United Learning realized that sales for one of its flagship products, a drug prevention program, were rapidly deteriorating because the program is not listed on a recent U.S. Department of Education’s list of recommended products. United Learning must decide on the action to take: again focus on their sales or other educational products – which are also threatened by cha … Read more »

United Learning is a family leader in the K-12 supplemental educational materials market. In January 2001 United Learning realized that sales for one of its flagship products, a drug prevention program, were rapidly deteriorating because the program is not listed on a recent U.S. Department of Education’s list of recommended products. United Learning must decide on the action to take. Back gains revenue or concentrate on their other educational products – which are also threatened by changes in the regulatory environment
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from
Chief Daniel Meier,
Gregory L. Hughes
Source: Kellogg School of Management
17 pages.
Release Date: 1 January 2004. Prod #: KEL060-PDF-ENG
United Learning (A) HBR case solution