Polygram Classics

There was no growth in the sales of classical music recordings 1991 to 1996. Polygram Classics, the market leader, has appointed a new management team to revive growth. All areas of marketing analysis as the basis for a new strategy.

There was no growth in the sales of classical music recordings 1991 to 1996. Polygram Classics, the market leader, has appointed a new management team to revive growth. All areas of marketing analysis as the basis for a new strategy.
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from
David J. Arnold
Source: Harvard Business School
27 pages.
Publication Date: Nov 19, 1997. Prod #: 598074-PDF-ENG
Polygram Classics HBR case solution