PlanetTran is an environmentally friendly car service using a fleet of hybrid cars in providing livery services to businesses and individuals. The founder, Seth Riney, outside financing options to expand the company evaluation, and met several local venture capital (VC) firms decide whether the Riney dilution he would have to undergo in order to accept a significant investment value added head of the company must that both he and the VCs be considered.
PlanetTran is an environmentally friendly car service using a fleet of hybrid cars in providing livery services to businesses and individuals. The founder, Seth Riney, outside financing options to expand the company evaluation, and met several local venture capital (VC) firms decide whether the Riney dilution he would have to undergo in order to accept a significant investment value added head of the company must that both he and the VCs be considered.
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from
Lauren H. Cohen,
Christopher Malloy
Source: Harvard Business School
7 pages.
Release Date: 1 October 2008. Prod #: 209029-PDF-ENG
PlanetTran HBR case solution
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