Parsons Brinckerhoff: The Second Avenue Subway (A)

Can a company an important proposal based on their reputation, the story with the client and a perspective that is different from the client’s own? Emphasizing both its technical performance and 80 years of experience, Parsons Brinckerhoff spends one year and $ 1 million, a proposal to build a $ 17 billion subway line. Competition from four equally qualified firms is stiff, but PB is sure his story and top-level MTA connections make it a shoe-in. Despite concerns about the MTA completed the line f … Read more »

Can a company an important proposal based on their reputation, the story with the client and a perspective that is different from the client’s own? Emphasizing both its technical performance and 80 years of experience, Parsons Brinckerhoff spends one year and $ 1 million, a proposal to build a $ 17 billion subway line. Competition from four equally qualified firms is stiff, but PB is sure his story and top-level MTA connections make it a shoe-in. MTA Despite concerns about the functionality of the finished line, PB believes the construction of the tunnel itself is the key to the success of the bid. In that case, the company expects the good news. The B and C cases show the results and on the direction the company will take. (A teaching note is available for registered members of the faculty.)
«Hide

from
Ronald Wilcox T,
Michael Carlos Santos
Source: Darden School of Business
9 sides.
Release Date: 31, May 2011. Prod #: UV5750-PDF-ENG
Parsons Brinckerhoff: The Second Avenue Subway (A) HBR case solution