In 2011, Microsoft Server & Tools Business (STB) was large, fast-growing and highly profitable out on the strength of traditional packaged product lines of the Windows Server operating system. Even as the current packaged business was exceptionally good performance, Microsoft leadership understood that cloud-based solutions would become more common in the future. As the newly appointed president of the STB, Satya Nadella had found a balance between managing the current business and packaged … Read more »

In 2011, Microsoft Server & Tools Business (STB) was large, fast-growing and highly profitable out on the strength of traditional packaged product lines of the Windows Server operating system. Even as the current packaged business was exceptionally good performance, Microsoft leadership understood that cloud-based solutions would become more common in the future. As the newly appointed president of the STB, Satya Nadella had to find a balance between the management of the current packaged business and building the cloud offering.
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from
Marco Iansiti,
Alain Serels
Source: Harvard Business School
21 pages.
Release Date: 28, January 2013. Prod #: 613031-PDF-ENG
Microsoft Server & Tools HBR case solution

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