MedSim

An Israeli high-tech start-up has developed an innovative simulator, the possible non-patient training in medical ultrasound makes. The marketing function moves to the United States, the largest market, while other functions remain in Israel. The case describes a number of options for further growth.

An Israeli high-tech start-up has developed an innovative simulator, the possible non-patient training in medical ultrasound makes. The marketing function moves to the United States, the largest market, while other functions remain in Israel. The case describes a number of options for further growth.
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from
David J. Arnold,
Dov Brachfeld
Source: Harvard Business School
22 pages.
Release Date: 2 November 1998. Prod #: 599020-PDF-ENG
MedSim HBR case solution