Materials Technology Corp.

Materials Technology Corp. (MTC) is an MIT start-up company that first identifies a market for its advanced materials processing technology with traditional research techniques. While pursuing this market – advanced microelectronic components – customers from different markets such as steel production and electricians’ hardware approach provides MTC MTC pay considerable money to the development and manufacture of products for them. This calls into question the market first MTC and … Read more »

Materials Technology Corp. (MTC) is an MIT start-up company that first identifies a market for its advanced materials processing technology with traditional research techniques. While pursuing this market – advanced microelectronic components – customers from different markets such as steel production and electricians’ hardware approach provides MTC MTC pay considerable money to the development and manufacture of products for them. This calls into question MTC first market and product strategy.
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from
Clayton M. Christensen
Source: Harvard Business School
20 pages.
Release Date: 3 March 1994. Prod #: 694 075 PDF-ENG
Materials Technology Corp. HBR case solution