This note describes the components of a marketing plan and the process by which data are collected and developed the plan in detail. His goal is to develop a sense of purpose and discipline, how to go about the marketing plan development process and assist in the collection of data that is part of the written plan.
This note describes the components of a marketing plan and the process by which data are collected and developed the plan in detail. His goal is to develop a sense of purpose and discipline, how to go about the marketing plan development process and assist in the collection of data that is part of the written plan.
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Robert E. Spekman
21 pages.
Release Date: 11 August 2013. Prod #: UV6731-PDF-ENG
Marketing plan development HBR case solution
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