ING DIRECT

The CEO of ING Direct (U.S.) has to decide: (1) whether and how to coordinate the business grow his organization branding effort with its parent company, ING Group, and (2) how fast. Including color exhibits.

The CEO of ING Direct (U.S.) has to decide: (1) whether and how to coordinate the business grow his organization branding effort with its parent company, ING Group, and (2) how fast. Including color exhibits.
To maximize their effectiveness, color cases should be printed in color.
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from
James L. Heskett
Source: Harvard Business School
27 pages.
Release Date: 02 April 2004. Prod #: 804 167 PDF-ENG
ING DIRECT HBR case solution