Incat is an innovative manufacturer of high-speed aluminum catamaran ferries. The company has an entrepreneurial success story, growing to the largest private employer in his home state of Tasmania, Australia. By the year 2000 has Robert Clifford, the company’s dynamic CEO and founder, choose between two lucrative contracts for various design ferry. An order is based on the current 96-meter design, while the other Incat would push to make a quantum leap to 200 meters. Analysis of tradeof … Read more »
Incat is an innovative manufacturer of high-speed aluminum catamaran ferries. The company has an entrepreneurial success story, growing to the largest private employer in his home state of Tasmania, Australia. By the year 2000 has Robert Clifford, the company’s dynamic CEO and founder, choose between two lucrative contracts for various design ferry. An order is based on the current 96-meter design, while the other Incat would push to make a quantum leap to 200 meters. The analysis of the trade-offs in this “bet-the-company” decision raises questions about the complexity of the production, operational capabilities and the challenges of sustainable growth.
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Jonathan West,
Christian G. Kasper
Source: Harvard Business School
40 pages.
Publication Date: Aug 30, 2000. Prod #: 601045-PDF-ENG
Incat HBR case solution
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