Farggi

In August 1992, Haagen-Dazs opened its first ice cream shop in Barcelona. In July 1993 Farggi, a small Spanish family, opened his first luxury ice cream shop just a few blocks away. This case is an example of how a small local company can compete against a very large multinational company. At the start of 1995, when Farggi already 13 exclusive ice cream parlors in Spain and around 800 non-exclusive retail stores, the managers of Farggi before a series of st … Read more »

In August 1992, Haagen-Dazs opened its first ice cream shop in Barcelona. In July 1993 Farggi, a small Spanish family, opened his first luxury ice cream shop just a few blocks away. This case is an example of how a small local company can compete against a very large multinational company. At the beginning of 1995, when Farggi already 13 exclusive ice cream parlors in Spain and around 800 non-exclusive retail stores, the managers of Farggi with a series of strategic dilemmas about how to continue to compete successfully in the luxury ice cream market segment.
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from
Lluis G. Renart,
Francisco Pares
Source: IESE
27 pages.
Release Date: 1 January 1995. Prod #: IES036-PDF-ENG
Farggi HBR case solution