The CEO and founder of ExerciseApp decided to take the plunge and spec from the features of its new iPhone mobile application and supporting website. He planned for ExerciseApp to stream exercise workouts from pro athletes followers who wanted to “train. Playback. Review. Like the Pros” and get an edge to their workouts. When he presented the application, he realized he would need a lot of help with the technology and the structure of this entrepreneurial venture to bring to market successfully … Read more »
The CEO and founder of ExerciseApp decided to take the plunge and spec from the features of its new iPhone mobile application and supporting website. He planned for ExerciseApp to stream exercise workouts from pro athletes followers who wanted to “train. Playback. Review. Like the Pros” and get an edge to their workouts. When he presented the application, he realized he would need a lot of help with the technology and the structure of this entrepreneurial venture to bring to market successfully. With limited funds, he needs to decide on the next steps for the company, including the application of functions, business model and market strategy.
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from
Barbara L. Marcolin,
Su Ning,
Corey Rochkin
Source: Ivey Publishing
10 pages.
Release Date: 29 January 2013. Prod #: W13025-PDF-ENG
ExerciseApp HBR case solution
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