EndoSonics

EndoSonics is a manufacturer of a sophisticated medical device – a catheter, the ultrasound images may be in the blood vessels of the heart. The company deals with a number of challenges relating to the implementation of a difficult technology in the face of a complex and changing health care environment.

EndoSonics is a manufacturer of a sophisticated medical device – a catheter, the ultrasound images may be in the blood vessels of the heart. The company deals with a number of challenges relating to the implementation of a difficult technology in the face of a complex and changing health care environment.
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from
Michael J. Roberts,
Diana Gardner
Source: Harvard Business School
24 pages.
Publication Date: Jun 23, 1999. Prod #: 899262-PDF-ENG
EndoSonics HBR case solution