Focuses on the turnaround and the strategic realignment of Ducati, an Italian manufacturer of high-end sport motorcycles and describes the current concerns with the growth prospects of the company. Federico Minoli, the CEO and strategic mastermind behind the turnaround knew that Ducati does not grow indefinitely in its current niche. An alternative was to attack Harley Davidson niche with a Ducati interpretation of a cruiser.
Focuses on the turnaround and the strategic realignment of Ducati, an Italian manufacturer of high-end sport motorcycles and describes the current concerns with the growth prospects of the company. Federico Minoli, the CEO and strategic mastermind behind the turnaround knew that Ducati does not grow indefinitely in its current niche. An alternative was to attack Harley Davidson niche with a Ducati interpretation of a cruiser.
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Giovanni Gavetti
Source: HBS Premier Case Collection
25 pages.
Publication Date: Jun 28, 2001. Prod #: 701132-PDF-ENG
Ducati HBR case solution
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