Cypress Semiconductors (A): Vision Values and Killer Software

How does a company to compete in a high-tech industry where both innovation and cost are critical? T.J. Rodgers, founder and CEO of Cypress Semiconductor, has developed a unique system, human resources, trying to do both. Describes the elements of the system and raises a number of questions on how the HR system is aligned with the business strategy. Also shows the role of formal and social control (culture) in the promotion of innovation and change.

How does a company to compete in a high-tech industry where both innovation and cost are critical? T.J. Rodgers, founder and CEO of Cypress Semiconductor, has developed a unique system, human resources, trying to do both. Describes the elements of the system and raises a number of questions on how the HR system is aligned with the business strategy. Also shows the role of formal and social control (culture) in the promotion of innovation and change.
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from
Charles A. O’Reilly,
David Caldwell
Source: Stanford Graduate School of Business
23 pages.
Release date: 01 April 1998. Prod #: HR8A-PDF-ENG
Cypress Semiconductor (A): Vision, Values, and Killer Software HBR case solution