Cybertech Project (A)

Describes the development and use of a radical new computer-integrated technology in the meat processing industry largely manual. The technology was developed by the meat industry research organization over a period of 15 years and is now ready for commercial use. Unfortunately, it is not clear how to use the technology industry, as their scope requires larger companies than are currently available and their operation requires expertise that the industry does not. The comme … Read more »

Describes the development and use of a radical new computer-integrated technology in the meat processing industry largely manual. The technology was developed by the meat industry research organization over a period of 15 years and is now ready for commercial use. Unfortunately, it is not clear how to use the technology industry, as their scope requires larger companies than are currently available and their operation requires expertise that the industry does not. The commercialization company is also under pressure to break the system into smaller modules, lose some of the benefits of computer integration, but gains a distribution path. There is another model for the improvement in the industry, said on incremental improvement, rather than radical change, and many have, that the project is doomed to failure, because it might not be the best way to improve the industry.
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from
David M. Upton
Source: Harvard Business School
23 pages.
Publication Date: Jan 16, 1995. Prod #: 695030-PDF-ENG
Cybertech Project (A) HBR case solution