Describes the challenges for the online website with the largest brick-and-mortar booksellers Canada connected. Presents a variety of lenses for examination of the economic model of the online compared to traditional book-selling business, and asks the students to the marketing levers that can identify drive the business model.
Describes the challenges for the online website with the largest brick-and-mortar booksellers Canada connected. Presents a variety of lenses for examination of the economic model of the online compared to traditional book-selling business, and asks the students to the marketing levers that can identify drive the business model.
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from
Michael J. Roberts,
Rajiv Lal,
Walter J. Salmon
Source: Harvard Business School
25 pages.
Publication Date: Sep 20, 2000. Prod #: 801158-PDF-ENG
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