CarMax

Carmax is the largest multi-market used car dealers in the U.S., and has no format-to-format competitor in the $ 375 billion used car market. CarMax is trying to do what some analysts believed to be impossible to sell cars profitably renew at the national level, and at the same time the tarnished image of used car dealers.

Carmax is the largest multi-market used car dealers in the U.S., and has no format-to-format competitor in the $ 375 billion used car market. CarMax is trying to do what some analysts believed to be impossible to sell cars profitably renew at the national level, and at the same time the tarnished image of used car dealers
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from
Rajiv Lal,
David Kiron
Source: Harvard Business School
29 pages.
Publication Date: Jun 15,, 2005. Prod #: 505080-PDF-ENG
CarMax HBR case solution