BabbaCo

Since I have a Series B round of financing is being raised, the protagonist is the case with a hard decision: should they “step on the gas” and scale the customer base, or in the future to fine tune the product and business model. The case describes the various marketing channels through the BabbaCo team (search, email, social media, deal sites, affiliates, etc.), including the strategy and efficiency for every application. Readers can use this knowledge to evaluate the effectiveness of marketing efforts … Read more »

Since I have a Series B round of financing is being raised, the protagonist is the case with a hard decision: should they “step on the gas” and scale the customer base, or in the future to fine tune the product and business model. The case describes the various marketing channels through the BabbaCo team (search, email, social media, deal sites, affiliates, etc.), including the strategy and efficiency for every application. Readers can use this knowledge to evaluate the effectiveness of marketing efforts to date and determine if they think the company is willing to these efforts, or whether it is premature to do so at scale.
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from
Jeffrey J. penance,
Gaurav Jain
Source: Harvard Business School
16 pages.
Release Date: 13 December 2012. Prod #: 813107-PDF-ENG
BabbaCo HBR case solution