Audible Inc. is one of the largest providers of audio content such as books, magazines and newspapers. The company has a large “library” of hours of content, strong alliances with partners such as Microsoft, Amazon and Random House, and a growing customer base. But the company has lost money since it began. The Chief Executive Officer and Chief Financial Officer must decide how to raise money to help the company become while maintaining its partners and customer relationships.
Audible Inc. is one of the largest providers of audio content such as books, magazines and newspapers. The company has a large “library” of hours of content, strong alliances with partners such as Microsoft, Amazon and Random House, and a growing customer base. But the company has lost money since it began. The Chief Executive Officer and Chief Financial Officer must decide how to raise money to help the company become while maintaining its partners and customer relationships.
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from
Charlene Zietsma,
Ken marks
Jordan Mitchell
Source: Ivey Publishing
20 pages.
Publication Date: Jun 22, 2004. Prod #: 904M25-PDF-ENG
Audible.com HBR case solution
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