Arborite

Describes the competitive position of Arborite, a Canadian manufacturer of high-pressure laminates (HPL) (a product under the name Formica sold in the United States). Arborite market share slipped, and a new general manager checks whether a change is justified in the strategy. Provides detailed information for Arborite and its competitors on the costs of implementing the activities necessary for the production and marketing of HPL.

Describes the competitive position of Arborite, a Canadian manufacturer of high-pressure laminates (HPL) (a product under the name Formica sold in the United States). Arborite market share slipped, and a new general manager checks whether a change is justified in the strategy. Provides detailed information for Arborite and its competitors on the costs of implementing the activities necessary for the production and marketing of HPL.
«Hide

from
Anita M. McGahan
Source: Harvard Business School
23 pages.
Publication Date: Mar 25, 1996. Prod #: 796146-PDF-ENG
Arborite HBR case solution