Amazon.com: Going Public

Amazon.com, an early pioneer in electronic commerce, is preparing its IPO in the face of turbulent market conditions. Joy Covey, Amazon.com ‘s CFO and protagonist of the case, the risks and opportunities of the IPO and the type of e-commerce business models compared to traditional land-based retail models. This case presents an opportunity to discuss the IPO and the inter-relationship between a young company’s financing strategy and … Read more »

Amazon.com, an early pioneer in electronic commerce, is preparing its IPO in the face of turbulent market conditions. Joy Covey, Amazon.com ‘s CFO and protagonist of the case, the risks and opportunities of the IPO and the type of e-commerce business models compared to traditional land-based retail models. This case presents an opportunity to discuss the IPO process and the inter-relationship between a young business financing strategy and business strategy.
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from
William A. Sahlman,
Laurence E. Katz
Source: Harvard Business School
32 pages.
Publication Date: Oct 22, 1998. Prod #: 899003-PDF-ENG
Amazon.com: Going Public HBR case solution