Explains how to become successful new ventures Alibaba Group to become a leader in China’s online marketplaces. Students follow Alibaba Group’s transition from a startup to a multi-business company with over 15,000 employees in just over a decade. They analyze the evolving dynamics of internal competition and cooperation among Alibaba Group’s subsidiaries. Students are also asked to Alibaba Group’s strategy to address the role of the corporate center and how incentives subsidiary executi … Read more »
Explains how to become successful new ventures Alibaba Group to become a leader in China’s online marketplaces. Students follow Alibaba Group’s transition from a startup to a multi-business company with over 15,000 employees in just over a decade. They analyze the evolving dynamics of internal competition and cooperation among Alibaba Group’s subsidiaries. Students are also asked to Alibaba Group’s strategy, to address the role of the corporate center and how incentives subsidiary managers.
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Julie M. Wulf
Source: HBS Premier Case Collection
21 pages.
Release Date: 02 March 2010. Prod #: 710436-PDF-ENG
Alibaba Group HBR case solution
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