Airbnb (A)

After well-publicized complaints from destructive hosts and guests unreliable, online researches apartment site Airbnb mechanisms to facilitate trust between guests and hosts. Flexible collect online reputation systems and share information with ease, but Airbnb must decide what information to guests and hosts should make available and how much flexibility each should consider when choosing who to do business with. A fully functional system could have all been user information req … Read more »

After well-publicized complaints from destructive hosts and guests unreliable, online researches apartment site Airbnb mechanisms to facilitate trust between guests and hosts. Flexible collect online reputation systems and share information with ease, but Airbnb must decide what information to guests and hosts should make available and how much flexibility each should consider when choosing who to do business with. A fully functional system could be comprehensive user would want, but it would be too complicated for routine use?
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from
Benjamin Edelman,
Michael Luca
Source: HBS Premier Case Collection
7 pages.
Release Date: 2 December 2011. Prod #: 912 019 PDF-ENG
Airbnb (A) HBR case solution