As part of our marketing agency work, we achieved the branding and designed a Shopify e-commerce site for BEIE, Gretzie Parth’s new skincare and eyelash extension line.

We designed a brand image that would reflect the luxurious essence and modernity of BEIE, while staying simple and accessible. What we wanted was to build an identity that was both elegant, encapsulating the quality of the products, and at the same time reflecting Gretzie’s dynamic and ambitious personality.

To achieve this, we chose a neutral color palette that naturally evokes luxury, yet remains accessible. The logo, created in bold serif typography, expresses the founder’s leadership and entrepreneurial spirit. The packaging, for its part, relies on a minimalist design, with an airy layout highlighting the logo and the premium quality of the products. Want to know more about the process behind BEIE’s branding? We got you. Click here to read our blog article about it.

Discover more about our web design work  and our branding work.

The main goal in building the website was to showcase the brand identity we built.  The design focuses on a structured, modern layout, while incorporating touches of playful interaction to give personality to the experience. The nude colors of the brand image are subtly used in certain sections to create visual continuity.

The overall aesthetic of the website is inspired by the 2000s, but also by cocktail cards, referring to the names of the products. Emphasis has been placed on highlighting products and making the shopping experience fluid, to assure online shopping that’s as functional as it is true to the BEIE spirit.