In our marketing agency work for Acta, we developed a branding concept combining professionalism and minimalism. This included the creation of the logo and the brand’s overall visual identity.

The goal was to create an identity that inspires confidence while remaining approachable and friendly. To this end, we designed an icon symbolizing stability and elevation, while subtly integrating the letter “A”. The rounded shapes of the icon and typography reinforce this friendly approach, while the color blue evokes confidence, seriousness and serenity.