The Business of Luxury

The Business of Luxury

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Luxury Brand Storytelling That Sells
How to use luxury brand storytelling. Even if you’re a team of one, hate talking about yourself, or still feel “too small” to charge what you’re worth.
 • Carolynne Alexander
Quiet Marketing for Personal Brands: The Strategy Luxury Brands Are Built On
You’re not bad at marketing... it was just built for someone else. Around here, we use quiet, magnetic strategies. The same ones luxury brands use to…
 • Carolynne Alexander
When Everything Is a Dupe, Become the Standard
How luxury brands handle being copied at scale... and what it teaches you about becoming irreplaceable instead of interchangeable.
 • Carolynne Alexander
Your Expertise Is Cheaper Than Ever
Why luxury personal brands are finally moving from visibility to clarity... and winning because of it.
 • Carolynne Alexander
Service as a Status Symbol: Or, why your £10K rebrand won't save your £10 etiquette
What luxury brands understand about operational etiquette that most 6/7 figure personal brands completely miss... and why your backend operations are…
 • Carolynne Alexander
It’s Time to Choose: You’re Either a “nice to have” or an Obsession.
Luxury isn’t a price point, it’s a behaviour. And right now, the brands who act like luxury are the only ones thriving.
 • Carolynne Alexander
The Business of Luxury
The Business of Luxury
Insights, Analysis, and the Psychology behind Luxury Brands – Elevate Your Brand and Become Impossible to Ignore.
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