{"id":962,"date":"2022-04-26T12:28:05","date_gmt":"2022-04-26T12:28:05","guid":{"rendered":"https:\/\/calibrozero.it\/?post_type=project&#038;p=962"},"modified":"2022-04-28T13:51:19","modified_gmt":"2022-04-28T13:51:19","slug":"pixdata","status":"publish","type":"project","link":"https:\/\/calibrozero.it\/project\/pixdata\/","title":{"rendered":"Pixdata"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column project-intro is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\t<ul class=\"project-data\">\n\n\t\t<li><strong>Client<\/strong> <a href=\"https:\/\/calibrozero.it\/client\/pixdata\/\">Pixdata<\/a><\/li>\n\n\t\t\n\t\t\t\t\t\t<li><strong>Year<\/strong> 2020<\/li>\n\t\t\t\n\t\t\n\t\t\t\t\t\t<li><strong>Service<\/strong> Brand Identity<\/li>\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\t\t\t<li><strong>Website<\/strong> <a href=\"https:\/\/www.pixdata.io\">https:\/\/www.pixdata.io<\/a><\/li>\n\t\t\t\n\t\t\n\t<\/ul>\n\n\t\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\">Pixdata is a Milan-based digital advisor agency that provides consultancy and data analysis services to trigger the innovative development of brands and companies.<\/h2>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1197\" src=\"https:\/\/calibrozero.it\/wp-content\/uploads\/2021\/10\/1-Pixdata.gif\" alt=\"\" class=\"wp-image-1550\"\/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To create the agency\u2019s logo and brand identity, Calibro Zero set out from travel and guide imagery in the form of two stylised symbols, reworkings of characters in the Maori alphabet. The final symbol centres round the pixel, the basic element of the digital world and the meeting point for two different sizes and two different colours. <\/p>\n\n\n\n<p>The colour palette used in the logo consists of two bright, vibrant and contemporary colours which, combined together, give rise to the blue of the pixel. The same colour is reiterated in the \u201ci\u201d in the round bold sans font naming. <\/p>\n\n\n\n<p>For the brand identity, we opted for flexibility with a broad colour palette and different textures made up of flat icons \u2013 characterised by the gradient effect \u2013 typical of the marketing and digital worlds.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1283\" src=\"https:\/\/calibrozero.it\/wp-content\/uploads\/2021\/10\/2-Pixdata-scaled.jpg\" alt=\"\" class=\"wp-image-1551\" srcset=\"https:\/\/calibrozero.it\/wp-content\/uploads\/2021\/10\/2-Pixdata-scaled.jpg 2560w, https:\/\/calibrozero.it\/wp-content\/uploads\/2021\/10\/2-Pixdata-800x401.jpg 800w, https:\/\/calibrozero.it\/wp-content\/uploads\/2021\/10\/2-Pixdata-1024x513.jpg 1024w, https:\/\/calibrozero.it\/wp-content\/uploads\/2021\/10\/2-Pixdata-768x385.jpg 768w, https:\/\/calibrozero.it\/wp-content\/uploads\/2021\/10\/2-Pixdata-1536x770.jpg 1536w, https:\/\/calibrozero.it\/wp-content\/uploads\/2021\/10\/2-Pixdata-2048x1026.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/calibrozero.it\/wp-content\/uploads\/2021\/10\/3-Pixdata-scaled.jpg\" alt=\"\" class=\"wp-image-1552\" srcset=\"https:\/\/calibrozero.it\/wp-content\/uploads\/2021\/10\/3-Pixdata-scaled.jpg 2560w, https:\/\/calibrozero.it\/wp-content\/uploads\/2021\/10\/3-Pixdata-800x450.jpg 800w, https:\/\/calibrozero.it\/wp-content\/uploads\/2021\/10\/3-Pixdata-1024x576.jpg 1024w, https:\/\/calibrozero.it\/wp-content\/uploads\/2021\/10\/3-Pixdata-768x432.jpg 768w, https:\/\/calibrozero.it\/wp-content\/uploads\/2021\/10\/3-Pixdata-1536x864.jpg 1536w, https:\/\/calibrozero.it\/wp-content\/uploads\/2021\/10\/3-Pixdata-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/calibrozero.it\/wp-content\/uploads\/2021\/10\/8-Pixdata.gif\" alt=\"\" class=\"wp-image-1557\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1335\" src=\"https:\/\/calibrozero.it\/wp-content\/uploads\/2021\/10\/6-Pixdata.jpg\" alt=\"\" class=\"wp-image-1555\" srcset=\"https:\/\/calibrozero.it\/wp-content\/uploads\/2021\/10\/6-Pixdata.jpg 2000w, https:\/\/calibrozero.it\/wp-content\/uploads\/2021\/10\/6-Pixdata-800x534.jpg 800w, https:\/\/calibrozero.it\/wp-content\/uploads\/2021\/10\/6-Pixdata-1024x684.jpg 1024w, https:\/\/calibrozero.it\/wp-content\/uploads\/2021\/10\/6-Pixdata-768x513.jpg 768w, https:\/\/calibrozero.it\/wp-content\/uploads\/2021\/10\/6-Pixdata-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<div style=\"height:135px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/calibrozero.it\/wp-content\/uploads\/2021\/10\/copertina-Pixdata.gif\" alt=\"\" class=\"wp-image-1160\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:51%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1306\" height=\"1707\" src=\"https:\/\/calibrozero.it\/wp-content\/uploads\/2021\/10\/7-Pixdata-scaled-e1634224099716.jpg\" alt=\"\" class=\"wp-image-1556\" srcset=\"https:\/\/calibrozero.it\/wp-content\/uploads\/2021\/10\/7-Pixdata-scaled-e1634224099716.jpg 1306w, https:\/\/calibrozero.it\/wp-content\/uploads\/2021\/10\/7-Pixdata-scaled-e1634224099716-612x800.jpg 612w, https:\/\/calibrozero.it\/wp-content\/uploads\/2021\/10\/7-Pixdata-scaled-e1634224099716-783x1024.jpg 783w, https:\/\/calibrozero.it\/wp-content\/uploads\/2021\/10\/7-Pixdata-scaled-e1634224099716-768x1004.jpg 768w, https:\/\/calibrozero.it\/wp-content\/uploads\/2021\/10\/7-Pixdata-scaled-e1634224099716-1175x1536.jpg 1175w\" sizes=\"auto, (max-width: 1306px) 100vw, 1306px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":1554,"template":"","project_category":[25],"project_industry":[16],"class_list":["post-962","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-corporate","project_industry-brand-identity"],"acf":[],"_links":{"self":[{"href":"https:\/\/calibrozero.it\/wp-json\/wp\/v2\/project\/962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/calibrozero.it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/calibrozero.it\/wp-json\/wp\/v2\/types\/project"}],"version-history":[{"count":18,"href":"https:\/\/calibrozero.it\/wp-json\/wp\/v2\/project\/962\/revisions"}],"predecessor-version":[{"id":2108,"href":"https:\/\/calibrozero.it\/wp-json\/wp\/v2\/project\/962\/revisions\/2108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/calibrozero.it\/wp-json\/wp\/v2\/media\/1554"}],"wp:attachment":[{"href":"https:\/\/calibrozero.it\/wp-json\/wp\/v2\/media?parent=962"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/calibrozero.it\/wp-json\/wp\/v2\/project_category?post=962"},{"taxonomy":"project_industry","embeddable":true,"href":"https:\/\/calibrozero.it\/wp-json\/wp\/v2\/project_industry?post=962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}