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How Colleges Market Themselves—and Why It Works
What my social media feed taught me about how colleges persuade students, and why it's so effective
 • College Admissions Collective
Why do people make such irrational choices about colleges?
Consumer behavior research explains why
 • College Admissions Collective
The Four Dimensions of Fit
Find the best way to figure out what schools are the right fit
 • College Admissions Collective
Go Blue or Go Insane
I’ll be the first to admit that I’m cranky as I write this, for reasons that have absolutely nothing to do with the University of Michigan and their…
 • College Admissions Collective
The “Things-I-Wish-I-Knew” Trap: How to Avoid Last-Minute College Panic
Every fall, high school seniors and their parents enter what can only be described as “college chaos season.” Applications are due, essays are…
 • College Admissions Collective
Don't Let FOMO Drive the ED2 Decision
Reflection beats reaction. Every time.
 • Lynda Doepker
If the Best College Advice Is Free, Why Aren’t Families Using It?
Parents and teens have access to better college admissions advice than ever. So why are rankings and influencers still driving decisions?
 • Lisa Rouff, Ph.D.
College Admissions Collective
College Admissions Collective
College admissions, without the overwhelm. The college admission process doesn’t have to be stressful. The College Admissions Collective helps you cut through the confusion from start to acceptance.
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