Branch Services
Branch Services offers programming that supports adults with intellectual delays and autism in their pursuit to
live independently.
Industry
Non-profit
Location
Portola Valley, CA
Services
Client Needs
As a new organization, Branch Services needed help building their brand from the ground up. They wanted designs that celebrate individuals’ unique strengths and reflect how they build community. Their top goal was to develop a visual identity and website that would feel familiar and comforting to participants and their families while also providing a strong foundation to grow from.
Our Approach
By getting to know the heart of their organization, we designed a brand that reflects the spirit of Branch Services. Every element, from the logo and color palette to the website and printed materials, was crafted to be welcoming, easy to understand, and aligned with their mission. We focused on accessibility, consistency, and personality, making sure that the brand experience feels connected and approachable across all touchpoints.
Branding
The CACHE design team conducted research to understand participants’ needs, ensuring the brand felt supportive, calm, and accessible from the start. Thoughtful color choices, clear typography, and high-contrast elements were selected to work with a range of disabilities — so every interaction feels comfortable and intuitive.
Drawing inspiration from the trees of Portola Valley and the organization’s name, we created a visual system rooted in a branch-and-leaf motif. The result is a brand that feels grounded, welcoming, and reflective of the environment it serves.
Website
The website builds on the refreshed brand, blending calm, coastal-inspired visuals with a polished, professional structure. New design elements and imagery create a sense of ease, while flexible landing page templates spotlight specialty services and leave room for future growth.
Each top-level page was designed with clear content hierarchy, guiding visitors naturally toward action and making the experience feel easy to navigate.
