Cablecast + WordPress Custom Integration for VOD and Live Streams

You already use Tightrope Cablecast to broadcast government meetings, community programs, and live TV. Now imagine those same videos appearing directly on your website, with no separate Cablecast page and no redirects.

Gemini Creative builds custom WordPress themes with seamless Cablecast API integration. We keep residents on your site and help videos get found in Google search results.

Cablecast WordPress Integration

See it in action

We've partnered with PEG stations to create modern, SEO-optimized WordPress websites that integrate directly with the Cablecast API. Residents can browse program galleries, search for shows, watch videos on demand, and stream live broadcasts without leaving your site. Here's what we've built.

Cablecast WordPress Integration for PCTV in Pittsfield, MA
PCTV in Pittsfield, Massachusetts // Visit the website
Cablecast WordPress Integration for QCTV in Champlin, Minnesota
QCTV in Champlin, Minnesota // Visit the website
Cablecast WordPress Integration for Norwood Community Media in Norwood, Massachusetts
NCM in Norwood, Massachusetts // Visit the website

Recognized by Cablecast

Our Cablecast WordPress integration work has been featured by Tightrope Media Systems as examples of innovative API implementation. Unlike other web agencies learning Cablecast from scratch, we already know the API, how to organize Internet Channels and galleries, and how to build SEO into every page.

QCTV Modernizes VOD Library During Website Refresh

Quad Cities Community TV in Champlin, Minnesota

QCTV modernized their VOD library with chapter markers for government meetings, allowing residents to jump directly to specific agenda items. The integration streamlined staff workflows while improving public access.

Read on Cablecast.tv
QCTV Cablecast Article thumb nail
PCTV Cablecast Article thumb nail

PCTV and the Power of APIs

Pittsfield Community TV in Pittsfield, Massachusetts

PCTV's website showcases their video library front and center using Cablecast Internet Channels and APIs. The integration keeps all VOD and live-streaming content in an environment they control, with dynamic playlists that update automatically from Cablecast.

Read on Cablecast.tv
tv broadcast studio

The website challenge facing most PEG stations

Many community media organizations run into the same issue: their Cablecast videos can only be viewed on a separate website, which means residents get redirected away from their website to one they have no control over. With more residents cutting the cord every year, online viewership is no longer optional, it's essential. Yet most PEG station videos aren't indexed by Google, making it nearly impossible to reach the growing audience that watches online.

  • Videos are on a separate website
  • Residents get redirected away
  • No control over the video site
  • Videos are not indexed by Google
  • Cord-cutters can't find content

What happens when you integrate Cablecast with WordPress

  • Professional experience on all devices

    Your videos, galleries, and live streams appear as part of your website's design on desktop, tablet, or phone. Residents stay on your website, navigation stays consistent, and the experience feels natural.

  • Easy to manage

    You don't need technical expertise to keep things running. Our proprietary plugin for WordPress handles the connection to Cablecast in the background, and your website is updated for you. All of the information you’re putting into Cablecast can be displayed directly on your website.

  • Seamless content updates

    The integration uses the Cablecast API to automatically pull in new shows, galleries, and metadata. When you publish a new meeting or program in Cablecast, it appears on your WordPress site automatically. If you create a new saved search or gallery, it appears on your website, where it should be.

  • Analytics that help see viewership

    Built-in tracking shows you which programs are getting watched, when people are tuning in, and which galleries are most popular. All privacy-focused, no personal data is collected, and ready to be exported to a spreadsheet.

  • Ready to get started?

    We'd love to know about how you use Cablecast and how we could help you with your needs. We can work with your existing website, or design something brand new that reflects your vision.

    Contact Us to get started.

Your videos, your platform

No algorithms. No ads. No content policies.

Many stations turn to YouTube or Vimeo to get their videos online, but that means your content lives on another platform, subject to their rules, collecting data on your viewers, and monetizing your content.

Community media exists so local voices can be heard without gatekeepers. When you integrate Cablecast and WordPress, your videos are served by your own website, staying on your platform and under your control.

Built for search engines

Your videos in Google results, automatically.

Every show gets its own page with a clean URL, proper title, description, and Schema.org structured data. Google can find and index your videos without any extra work on your end.

No uploading to YouTube or Vimeo. No copy/pasting show info. The metadata is already in Cablecast. We just make sure Google can see your content and index everything it finds.

What your Cablecast integration includes

  • Browse by Category

    Using a combination of Internet Channels and saved searches (called galleries and sub-galleries), this is completely handled in the Cablecast software. Visitors can navigate your video library the way that makes sense for your community.

  • Video search across your archive

    A search field lets residents find specific meetings or programs by title. The results come directly from Cablecast, so you can filter results by whether there is a VOD file available.

  • Individual program pages

    Every video gets its own page with the information you want to display: title, air date, runtime, description, producer, and any available agendas or PDFs. If a program has chapter markers, viewers can jump to specific topics.

  • Live stream page

    You'll want to direct residents to your live broadcast, and we'll create a dedicated page for each channel where residents can watch your live stream and see what's coming up on the schedule.

  • TV schedule display

    Show your broadcast schedule for multiple channels, with links to watch programs on demand and navigation to view upcoming days. You can also search the schedule for a specific show and see all times it will be broadcast.

  • Automatic updates

    When you publish new content in Cablecast, or create a new gallery, it appears on your WordPress site automatically. No manual uploading of images or copy/pasting required. No website updates needed!

  • Viewership analytics

    Track video views, live stream sessions, and gallery engagement. Filter by time period and export to a spreadsheet for board reports and stakeholder presentations.

Prove your value with real numbers

When it's time to report to your supporters, board members, city council, or cable commission, you'll have the data to back it up. Our built-in analytics track video views, live stream sessions, popular days and times of the week, and gallery engagement, all without collecting personal data.

Filter data by last 7 days, 30 days, or All Time to see how your content is performing over time.

Export reports to a spreadsheet and show stakeholders exactly how residents are using your content. No guesswork, just proof that your station matters.

Video analytics for Cablecast dashboard in WordPress showing viewership data

Questions & Answers

  • What is the Cablecast API?

    The Cablecast API is how your website communicates with your Cablecast system. Your website asks for info about a specific show, and the API responds with show title, description, air date, and runtime. Using the API means your website stays automatically updated when you publish new content in Cablecast.

  • Do we have to use WordPress to connect to Cablecast?

    No. While most of our clients use WordPress because it's flexible and well-supported, we can build custom Cablecast integrations for other platforms if that's what your organization needs.

  • Do we need to make use of our Internet Channels to integrate Cablecast?

    Yes. If you manage multiple Cablecast Internet channels (for example, a government channel and a local sports channel), we can pull content from all of them and display it on a single WordPress site with organized navigation.

  • Can you help us setup our Cablecast Internet Channels and Galleries?

    We have experience configuring Cablecast Internet Channels to work properly with the API. During development, we'll work with you to make sure your channels, galleries and saved searches are set up correctly so everything connects smoothly.

  • Will our Cablecast videos play on page?

    Yes. Cablecast videos play directly on your website instead of on a different website, and not in an iframe embedded into your website. This simple difference is what makes our WordPress theme development so powerful, and we build it into every integration.

  • Will our videos show up in Google search results?

    Yes. When Cablecast content is integrated into WordPress, each program gets its own page with proper titles, descriptions, URL, and metadata that search engines can read, understand, and index. This means local residents searching for "city council meeting" or "school board" can find your videos in Google results.

  • Will video pages include structured data for SEO?

    Yes. Each video page includes structured data (Schema.org) that helps search engines see the video object. This will enhance your visibility in search results, allowing your videos to appear in Google's rich snippets and featured snippets. Live Broadcasts will signal to Google that the video is streaming live, and will be indexed as live video content.

  • Can we use our existing WordPress website?

    Yes, we can integrate Cablecast into your current WordPress theme. We will not recommend you build a new website when it's not needed. We can also design and build a new site if you'd like a fresh start. We'll discuss options during our initial conversation and help you decide the best way forward.

  • Do you provide hosting and maintenance?

    Yes. We offer hosting with nightly backups, server maintenance, and automatic WordPress and plugin updates. This is service is optional. You can host your website with another vendor and it does not affect our services.

  • Do you follow accessibility guidelines?

    Yes. We follow WCAG best practices when designing and developing WordPress themes, ensuring your website is usable by residents with disabilities. This includes proper color contrast, keyboard navigation, content hierarcy, and screen reader support. We can also help you with accessibility audits and compliance when needed.

Let's get your Cablecast content on your website

Ready to bring your videos home? Reach out by phone, email, or schedule a quick call. We'd love to hear about your station and explore how we can help.

Get Started