{"id":2404,"date":"2016-07-26T00:34:03","date_gmt":"2016-07-26T00:34:03","guid":{"rendered":"https:\/\/michaell55.sg-host.com\/?page_id=2404"},"modified":"2023-10-11T14:06:21","modified_gmt":"2023-10-11T14:06:21","slug":"sem-google-plus","status":"publish","type":"page","link":"https:\/\/bwindustries.com\/sem-google-plus\/","title":{"rendered":"SEM Google Plus"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1268.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 sep-underline sep-solid fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-sep-color:var(--awb-color4);--awb-font-size:16px;\"><div class=\"fusion-title-heading title-heading-left title-heading-tag\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;\">Session 1<\/div><\/div><div class=\"fusion-text fusion-text-1\"><h2 style=\"color:#000\">Social Business: Google+ for SEM | 2-17-14<\/h2>\n<p style=\"font-style=\">&#8220;Doing Business in the Digital Age through Social Networking\/Social Media&#8221;<\/p>\n<h3 style=\"font-size:18px;color:#7D9100;text-decoration:underline\">Month 1: Google+ Test Drive<\/h3>\n<p>\t<strong>The Social Network of Google = Google+<\/strong> Some interesting statistics: It\u2019s here to stay and growing significantly. The time it took to reach 10 million users:<\/p>\n<ul>\n<li>Facebook 853 Days<\/li>\n<li>Twitter 780 Days<\/li>\n<li><span style=\"font-weight:bold\">Google+ only 16 Days!<\/span><\/li>\n<\/ul>\n<p>The name of the game is Search and Social and What Google is all about<\/p>\n<p style=\"font-weight:bold\">Step 1: Download and Familiarize yourself with Google Chrome WebBrowser<\/p>\n<p>Why? It\u2019s quicker, more powerful and recommend for use with any Google products. It can get you ahead of the game so familiarize.<\/p>\n<p>Google Search and the Social Graph = The way Google targets your social properties (Google+, your gmail, youtube, etc.)<\/p>\n<p style=\"font-size:15px;font-weight:bold;color:#7D9100;\">Goals of Google+ Month 1:<\/p>\n<ol>\n<li>Familiarize with searches logged in and logged out<\/li>\n<li>Learn about how and why your social signal impacts your results<\/li>\n<\/ol>\n<p><strong>Step 2:<\/strong> Search for &#8216;your business name&#8217; while logged out of your Google account and then log in and see how the search comes up different when you are logged in. <span style=\"font-style:italic\">Example search: credit card processing san diego<\/span><\/p>\n<p>Important Note: The search results change when you update your status across social networks it now gives you more social signal and you will find that social is driving google rank. Utilize more of your social networks and watch the ranks rise.<\/p>\n<p><span style=\"font-weight:bold\">Step 3:<\/span> Once you have your Google Account set up, be sure to set up your Google+ Profile<\/p>\n<ul>\n<li>Log into gmail and click + sign on top left<\/li>\n<li>Go to Create Profile and update with image and professional\/personal details. This needs to be created before you can generate your company page.<\/li>\n<li>Go to Pages and Create a company page. Fill out necessary details to complete your business page.<\/li>\n<\/ul>\n<p><strong>Remember:<\/strong> Facebook and Google are competitors, so your Google profile may outrank your facebook page on google search very quickly. The good news about this is that it will give you multiple listings on Google.<\/p>\n<p><strong>Google+ Circles:<\/strong> One popular thing about Google+ is the circles.<\/p>\n<ul>\n<li>You can categorize and organize connections based on relevance, i.e. friends, business contacts, family, etc.<\/li>\n<li>You can follow companies and brands to see how they are doing it. Try a search in google+ for a big brand such as FORD.<\/li>\n<\/ul>\n<p><strong>Step 4:<\/strong> Look up some Facebook pages in comparison to Google+ company pages and you will see big brands have a larger presence on Google+ than Facebook even though it hasn\u2019t been around nearly as long.<\/p>\n<p><strong>Filter the Noise.<\/strong> With Google+ You can choose the channels you want to follow within circles, you can tune in, filter information and digest it easier.<\/p>\n<div style=\"padding-left:30px\">\n<p>Thousands of free products across Google are there to help you. Google makes money through ad placements and generates products for marketers and businesses to keep the search traffic high.<\/p>\n<p><strong>Moral of the Story:<\/strong> Be sure to utilize the free offerings across Google!<\/p>\n<\/p>\n<\/div>\n<p><strong>Keep an eye on competitors<\/strong> on Google+. This is a different search than Google search. Similar to facebook search it is housed within the Google+ program<\/p>\n<h3 style=\"font-size:18px;color:#7D9100;text-decoration:underline\">FREE Marketing Tool for Month 1: Klout<\/h3>\n<p>Visit: <a href=\"http:\/\/www.klout.com\" target=\"_blank\" rel=\"noopener\">http:\/\/www.klout.com<\/a> for more info and to sign up for a free account<br \/>\n\t\tKlout is a marketing score based on your social graph. It breaks down your social value or score based on the social networks you use. This tool shows you how all the social networks work together comprehensively in a rating system that impacts search.<\/p>\n<p>To increase your klout score on Google+:<\/p>\n<ul>\n<li>Build social connections<\/li>\n<li>Grow your community<\/li>\n<li>Create content and links<\/li>\n<li>Share information and engage with circles<\/li>\n<\/ul>\n<h3 style=\"font-size:18px;color:#7D9100;text-decoration:underline\">The top social networks in 2014: Facebook, Twitter, LinkedIn, and Google+<\/h3>\n<p>Social Media Networks are the new basis of SEO as it is now driven by social signals.<\/p>\n<ul>\n<li>Google+ is the new pillar and is changing the social game!<\/li>\n<li>+1 the statuses and posts which is the equivalent of the Facebook &#8220;Like&#8221;<\/li>\n<li>Reviews will also soon be tied to your profile, just like Youtube is now connected to your Google account, your cell phone contacts<\/li>\n<\/ul>\n<p style=\"font-weight:bold\">Month 2 Preview:<\/p>\n<p>Once your company page is created, do a search for your competitor and you can search People in their circles. Anyone you add will receive a notice that you are following them and get you on their radar. Similar to Twitter, this allows you to capture interest of the competitor\u2019s customers and get on the radar.<\/p>\n<h3 style=\"font-size:18px;color:#7D9100;text-decoration:underline\">For Ultimate Social Business, Remember Justin\u2019s 7 C\u2019s to Social Media Success<\/h3>\n<ul>\n<li><strong>Community<\/strong> \u2013 Build your business visibility and community. Utilize strategic tagging, Invite friends and connections, reach out to key influencers and local businesses<\/li>\n<li><strong>Context <\/strong>\u2013 Be relevant, tie in local news or events, posts that are timely and trend worthy<\/li>\n<li><strong>Communication <\/strong>\u2013 In a new environment and setting. Give shout outs to existing or prospective customers \u2013 everyone loves recognition and it will draw them in<\/li>\n<li><strong>Content<\/strong> \u2013 This creates Link Juice \u2013 Images, relevant news, political issues, etc.<\/li>\n<li><strong>Consistency<\/strong> \u2013 Posting frequency and time zones. Stick to a schedule as consistency pays off!<\/li>\n<li><strong>Conversion<\/strong> \u2013 Follow above techniques, tools, strategies and you will gain Visibility, efforts will land you Credibility and the result will be Profitability!<\/li>\n<\/ul>\n<p style=\"text-align:center\"><span style=\"font-size:18px;display:block\"><strong>SEM&#8217;s Google+ Introduction 101<\/strong><\/span><iframe class=\"lazyload\" allowfullscreen=\"\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27640%27%20height%3D%27480%27%20viewBox%3D%270%200%20640%20480%27%3E%3Crect%20width%3D%27640%27%20height%3D%27480%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"\/\/www.youtube.com\/embed\/RJpHml0OIIc?rel=0\" frameborder=\"0\" height=\"480\" width=\"640\"><\/iframe><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2404","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bwindustries.com\/wp-json\/wp\/v2\/pages\/2404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bwindustries.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bwindustries.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bwindustries.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bwindustries.com\/wp-json\/wp\/v2\/comments?post=2404"}],"version-history":[{"count":3,"href":"https:\/\/bwindustries.com\/wp-json\/wp\/v2\/pages\/2404\/revisions"}],"predecessor-version":[{"id":3139,"href":"https:\/\/bwindustries.com\/wp-json\/wp\/v2\/pages\/2404\/revisions\/3139"}],"wp:attachment":[{"href":"https:\/\/bwindustries.com\/wp-json\/wp\/v2\/media?parent=2404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}