As demand for classic American styles — from cowboy boots to Ivy League prep — booms in the US and abroad, the nation’s 250th anniversary marks a shift in how brands can position themselves in relation to America itself.
Following a runway collaboration with Matthieu Blazy, Chanel has bought France’s oldest shirtmaker as longtime owner-operators Anne-Marie and Jean-Claude Colban seek a succession plan. ‘Charvet is a beautiful jewel. Now there’s work to be done to set it up for its next steps,’ said Chanel fashion president Bruno Pavlovsky.
Executive president Louise Xu explains how the Shanghai-based quiet luxury label is tapping rising interest in Chinese brands, its novel retail concept and the differences between Chinese and Western consumers.
As content and entertainment become increasingly central to brands’ marketing strategies, companies from Gap to E.l.f. are broadening the talent pool, considering everyone from entertainment IP experts to filmmakers.
Chanel’s president of fashion, Bruno Pavlovsky, explains in our latest report ‘Face to Face With Luxury Clients’ how the French megabrand has reignited customer excitement and sales growth since onboarding a new artistic director last year.
For our latest State of Fashion report, we surveyed more than 2,000 luxury clients in the US and China and to learn what drives brand desirability today.
After a prolonged slowdown, luxury is gradually returning to growth, led by the US and China. Drawing on a survey of more than 2,000 clients and dozens of interviews across both markets, The Business of Fashion and McKinsey & Company find in the latest edition in our State of Fashion series a base of customers with increasingly distinct local preferences that nonetheless share an overarching desire for emotional connection.
REPORTFor our latest State of Fashion report, we surveyed more than 2,000 luxury clients in the US and China and to learn what drives brand desirability today.
In-depth analysis, news and advice for beauty and wellness professionals around the world.
After an encouraging launch in the Middle East, the cult Manchester-based label Refy is betting on the dominance of its core aesthetic by expanding its physical presence to a new continent.
The beauty company revealed three executive departures and a new structure to its prestige division as it pursues its comeback strategy.
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