Hey 👋,

There's no denying it, DocuSign is impressive.

100 million paying customers, 1 billion users, and a 4.9 rating in the IOS App Store (from more than 500,000 ratings).

So what are they doing so right? What's their secret sauce?

📖 A UX analysis of DocuSign 👈

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Featuring Toby Maguire (forever the real Spidey) 🕸.
 

Other stuff that happened this month: 🔗

• Why teams should pay bounties to remove words from their products.

• Paul Graham notices bad UX in Audi's.

- Peter