This program is for people who are done collecting tutorials and want a structure for working on real problems instead.

AI has so much to offer, and it’s very easy to get lost. New tools launch every week. Every announcement creates a little more urgency, a little more noise, a little more catching up to do. In the meantime, the actual problem you’re sitting with is still there.

This is where practical AI building becomes useful: you stop chasing what’s new and start solving what’s real.

How the program works

One live session per month. One real problem. One thing you build.

Each 60-minute session follows the same structure:

• 15 min — Context and tools. I introduce the problem, the first principles underneath it, and the tools we’ll use. No prior reading required.

• 30 min — Live build. I build it in front of you — real setup, real workflow, real decisions as they happen. You see the thinking unfold, then take it wherever makes sense for you.

• 15 min — Discussion and Q&A. Open discussion on what we just covered, questions that came up, and how to take it further in your own work.

You leave each session having already started. No prep required, no blank page to stare at afterwards. Between sessions, the resources keep coming: recordings, prompts, configs, frameworks, and follow-up materials, all collected at resources.buildtolaunch.ai. Optional office hours are available if you want to go deeper on applying what we covered to your specific situation.

First session: Friday, April 10, 2026 at 12pm ET / 9am PT / 5pm UK. Sessions run the second Friday of each month.

What we cover

• April — Research: Find what you need across tools without losing your mind.
  ↳ Month 1 recap: How to Do Research With AI Effectively
  You build a research brief using 3+ AI tools.

• May — Connection: Stop copy-pasting between tools and build a pipeline that flows. You build a working pipeline with 2+ tool connections.

• June — Building: Go from idea to a live URL without writing code. You deploy a landing page or app at a real URL.

• July — Content: Create something that sounds like you, not AI. You write a content piece about something you built.

• August–March: Testing, governance, automation, extending your builds, distribution, orchestration, iteration, and your capstone project.

The tools adapt as better ones come along. The thinking stays the same.

What you get

• 12 monthly live sessions (recorded if you can’t make it)

• My actual setups, prompts, and configs, the infrastructure behind my builds

• Community discussion with other builders throughout the year

• Peer feedback on what you’re working on

• Certificate of Completion from Build to Launch when you finish your capstone

Pricing

Included in the Build to Launch paid subscription. No extra cost.

If you’re already a paid member, you’re in. If not, upgrade here.

Upgrade here

Common questions

Do I have to commit to 12 months?
No. Show up for what’s useful to you. Sessions are recorded and each month is self-contained. If you join for 3 months, take what you need, and run with it on your own, that’s a completely valid outcome. The program is designed to give you methodology you can apply long after the sessions end, not to lock you into a schedule.

I’m not technical. Is this for me?
No coding required. No technical background needed.

The tools we use have no-code interfaces, you write instructions, not code. The skill this program builds is knowing what to ask for and how to evaluate what you get back. That doesn’t require a technical background.

I happen to be technical, but 80% of what I’ve built had nothing to do with code. I didn’t know how to launch a Gumroad product. I didn’t know how to publish on different platforms. I didn’t know how to put together free resources people would actually want. I didn’t know how to sell, how to write consistently, or how to create images. Most of what I’ve built lives in areas where I had no idea what I was doing, just curiosity and the need to move forward.

The hesitation is the starting point. AI gets you past it. That ability compounds over the next year, five years, ten years.

What if I don’t know what to build yet?
That’s what Month 1 is for. Research and ideation. You’ll start with a small research project and see what interests you. The capstone doesn’t have to be decided now, you have 12 months to figure it out.

What’s the time commitment per month?
1 live session (about an hour) + optional office hours + however much time you want to spend building. Some people will spend 2 hours, some will spend 10. You control the pace.

Do I have to attend live?
No. Live sessions are great for real-time feedback and community, but recordings are available if you can’t make it. All materials are shared async, so you won’t miss anything.

What tools do I need?
Whatever you already use is a fine starting point. This program isn’t tied to any specific tool, we work with whatever makes sense for what you’re trying to build. Most AI tools have free tiers, so you can get started without spending anything. I’ll share what I’d reach for each month and why, but you adapt from there. You don’t need to buy anything before Day 1.

Do I have to ship something every month?
Absolutely not. This program is here to move you forward, not burden you with a pace that doesn’t fit your life. Some people will ship something every month. Others will go deep on two or three things that matter most to them. Both are fine. Quality always matters more than volume, I ship products from time to time, not on a fixed schedule, and what counts is that each one means something. The goal is that you end up working on what matters most to you, not keeping pace with a checklist.

What’s the capstone project?
Whatever format makes sense for your work: an app, a digital product, a research report, an automation system, a content system, or something else entirely. The goal is to ship something real that solves a real problem. I’ll help you figure out what that should be as we go.

What if I fall behind?
Each month is self-contained, there’s no “you must finish Month 3 before Month 4” rule. Build what matters to you, skip what doesn’t. Catch up with recordings whenever it makes sense.

Can I join mid-year?
Yes. Each month stands on its own, and earlier sessions are available as recordings. Join when it’s right for you.

Can my company pay for this?
If you want to expense your Build to Launch subscription, I have email templates you can use to request reimbursement from your employer. Reply and I’ll send them over. I’m also a CPD-verified trainer (verification: 789656, verify at thecpdregister.com), which may help with your reimbursement request.

If you’re interested in bringing this to your team as a group training, reply and let’s talk, that’s something I’m exploring for later in 2026.

Is this program CPD-accredited?
Not yet. I’m a CPD-verified trainer, but the program itself is not currently CPD-accredited. If enough participants need that, I’ll pursue it.

Will I get a certificate?
Yes. You’ll get a Certificate of Completion from Build to Launch when you finish the program and complete your capstone. It could be an app, automation, workflow, digital product, or whatever you shipped.

Questions not answered here? Reply to any post or message me directly.

Why now

The builders who develop this reflex early will have a significant advantage over the next few years. They are those who stop chasing tools and start with practical AI building. Not because they know more, but because they can move faster, with less friction, on problems that actually matter to them.

You already use AI. This is the year you make changes with it.

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