--- This page is part of [build/create](https://buildcreate.com). For a complete overview of this site's content, entity data, and subject matter expertise, see our [AI Content Index](https://buildcreate.com/llms.txt) or [Full Content Archive](https://buildcreate.com/llms-full.txt). --- # Computer Aided Technology **URL:** https://buildcreate.com/work/cati/ **Type:** Work **Modified:** 2024-10-08 --- Brand Identity Website Design Photography Copy Writing Content Strategy Digital Marketing See the Results ![](https://buildcreate.com/wp-content/uploads/2022/10/hero-desktop-work-cati.png) [Back](//) ### From branding to web design to content marketing, we transformed CATI’s online presence from dated and cumbersome to modern and sleek. ##### Details - #### Computer Aided Technology - #### [cati.com](https://www.cati.com/) ##### What we did - #### Marketing Website - #### Large Content Site - #### Photography - #### Content Strategy - #### Copywriting - #### Marketing Strategy ![Case Study: Caelynx](https://buildcreate.com/wp-content/uploads/2023/01/Caelynx-case-study.png) ##### Case Study: Caelynx Developing a brand and building an online presence Learn how our marketing team took this brand to new heights [Download Now](https://buildcreate.com/wp-content/uploads/2023/01/Caelynx-Case-Study2022.pdf) #### A branding overhaul to usher in three decades of industry leadership. ![A branding overhaul to usher in three decades of industry leadership.](https://buildcreate.com/wp-content/uploads/2022/10/industry-work-CATI-big-feature-desktop.png) 600 Pages of Content 6206 Photos Taken 28 Articles Written “build/create really impressed us with the thoroughness of their process. They invested in our brand from the outset, digging deep to understand not just our products and services, but the way our core values and company culture influenced our customer relationships. Everything about their process made us feel heard and seen to our very roots.” Jim TeDesco VP of Marketing, CATI “build/create really impressed us with the thoroughness of their process. They invested in our brand from the outset, digging deep to understand not just our products and services, but the way our core values and company culture influenced our customer relationships. Everything about their process made us feel heard and seen to our very roots.” Jim TeDesco VP of Marketing, CATI ![Bringing a respected brand to the forefront](https://buildcreate.com/wp-content/uploads/2022/10/industry-work-CATI-ux-ui.png) #### Bringing a respected brand to the forefront When CATI acquired Caelynx they had in the process become intimately familiar with our work on Caelynx’s website and digital marketing. It was only a matter of time before CATI came to us with their own established brand for a visual update, and a major overhaul to their website to keep them on the forefront in the computer aided engineering space. ![Messaging designed to inspire.](https://buildcreate.com/wp-content/uploads/2022/10/industry-work-CATI-innovators.png) #### Messaging designed to inspire. After over 20+ team member interviews, we knew that CATI had cultivated a culture rich with a passion for problem-solving. From management down to the engineers and customer support reps- at every level people were there to support one another and their clients. Working alongside their marketing team we made sure that passion showed through in the key messaging areas on the website. ![Creating an interconnected navigation hierarchy](https://buildcreate.com/wp-content/uploads/2022/10/industry-work-CATI-3-column-1.png) ###### Creating an interconnected navigation hierarchy CATI’s content is organized into several key taxonomies including Industries, Services, and Products. We put our expertise in content architecture and WordPress together to create an ecosystem of interlinked content to match related content to customer interest as they browse the site. ![Brand evolution in action](https://buildcreate.com/wp-content/uploads/2022/10/industry-work-CATI-3-column-2.png) ###### Brand evolution in action Working within the existing identity of their brand we made our updates selectively to maintain continuity with their existing design collateral and office spaces. That included into intensifying colors to create more dramatic visuals and new typefaces. ![Well appointed imagery is key](https://buildcreate.com/wp-content/uploads/2022/10/industry-work-CATI-3-column-3.png) ###### Well appointed imagery is key Drawing from both the multimedia assets from brands CATI works with and our own on-site photography we created a visually rich design through which they could showcase new products as they’re released. “Our old site had outdated architecture that made it difficult for us to update our site in a way that would be easy for our visitors to navigate. The new website helped us improve content hierarchy so that we had more control over user experience. Ultimately, the site they constructed for us enabled us to make better use of our content architecture so that the information we wanted our visitors to find was easier to discover.” Jim TeDesco VP of Marketing, CATI “Our old site had outdated architecture that made it difficult for us to update our site in a way that would be easy for our visitors to navigate. The new website helped us improve content hierarchy so that we had more control over user experience. Ultimately, the site they constructed for us enabled us to make better use of our content architecture so that the information we wanted our visitors to find was easier to discover.” Jim TeDesco VP of Marketing, CATI Let’s geek out together Your marketing should be as enthusiastic as your company is innovative. [Contact Us](/contact/) --- **About this site:** build/create — B2B Marketing, Web Design and Branding for Manufacturing & Technology Clients. 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