Shepherd & Book DNA Build Diary

Trusted by 50K+ readers, we pick the best-written books from US and UK new releases and prize shortlists, and publish articles by world-class authors on prose style and AI writing. Plus the satire The Demon Inside David Lynch.

News and analysis about the book publishing industry that you won't read anywhere else.

We're going around the world, one great read at a time. We host a podcast, a website, an Instagram, and this Substack.

Book reviews, discussions, lists, and more — delivered every Tuesday and Friday morning.

Where indie authors learn to publish smarter, stay ahead of trends, and build lasting success in self-publishing.