1 - 2 Hour Branding Curriculum for Students in Grades 7-12
BUILD Partners
Our curriculum is free and accessible to students and educators across the country thanks to the generosity of our partners.
Empowering Educators with Interactive, Creative Learning
The Basics of Branding with Adobe Expansion Pack is a free, classroom-ready extension of the FamBiz CEO Simulation for students in grades 7–12. Built in partnership with Adobe, it adds branding, creativity, and visual communication to students’ entrepreneurial journey, giving them the chance to not only run a business, but also express what their business stands for.
Designed for flexibility and ease of use, this expansion pack can be implemented in a single class period or extended into a multi-day project. Educators are supported with:
- Ready-to-use, guided activities that require minimal prep
- Built-in reflection and discussion prompts to deepen student learning
- A simple introduction to Adobe Express with no prior design experience needed
- Flexible implementation that fits into one class period or multiple days
- An engaging, student-centered experience that supports participation and creativity
- Opportunities to build entrepreneurship, social-emotional skills, and creative confidence
FROM SELF → BRAND → BUSINESS
From Story to Brand
Curriculum begins with something deeper: students learning how to tell their own story.
Before students design anything, they reflect on:
- Who they are
- How they see themselves
- How others experience them
- What they care about and do well
Students start by creating a short personal narrative; a powerful SEL moment that builds confidence, voice, and self-awareness.
What Students Create and Build
Students don’t just learn branding. They experience what it feels like to understand themselves, understand brands, and create something real.
Students will:
Design logos, ads, and social-style graphics for their FamBiz business
- Create a personal brand video that helps them reflect on who they are and how they want to be seen
Learn what a brand is and why it matters beyond logos. Analyze familiar brands to understand how branding shapes perception
Apply branding ideas to real business decisions in the FamBiz simulation
Build creative confidence, communication, and digital literacy
BUILT FOR EDUCATORS
Designed for Teachers. Loved by Students.
This expansion pack is classroom-ready and easy to implement, whether you have one class period or an entire week.
Educators receive:
- Guided student activities and prompts
- A step-by-step Adobe Express introduction
- Built-in reflection and discussion moments
- Flexible pacing (60 minutes to multi-day projects)
Teachers can use the module as a quick extension to FamBiz or expand it into a deeper creative unit.
Powerful Tools, Easy Start
Adobe Creative Tools Without the Learning Curve
Adobe Express is introduced after students understand branding concepts, so the tool feels empowering, not overwhelming.
- Short, engaging videos introduce Adobe Express and spark curiosity
- Students launch directly into projects with templates ready to go
- No prior design or Adobe experience required
1 -5 hours
of curriculum
7th - 12th grade
blended learning
Creative
Branding Challenges
Immersive Learning Experiences
Student
“I never thought learning about business could be this fun! FamBiz turned the classroom into a real business, and I got to be the CEO.
I’m actually learning real-world skills about running a business, solving problems, and managing a team.” -BUILD Student
Teacher
“FamBiz is a game-changer in education. My students are not just learning business concepts; they’re actively applying them in a real-world simulation. The engagement is through the roof, and the best part is seeing them light up as they connect theory to practice. It’s a teacher’s dream come true!” -BUILD Teacher
Our frequently asked questions
FAQ
The Basics of Branding with Adobe, Fambiz Expansion Pack is a free curriculum extension to the FamBiz CEO Simulation. It introduces students in grades 7–12 to branding, storytelling, and visual communication as essential business skills, using Adobe Express to create real branding assets.
Students need access to a device with internet connectivity. Most schools already have access to Adobe Express through existing school credentials. If access is not yet enabled, educators can work with their IT administrator or contact Adobe’s K–12 Education team for support.
Most educators and students can access Adobe Express using their existing school email credentials. If Adobe Express is already enabled for your school, signing in will launch users directly into their account.
If you need help getting started or enabling access, Adobe’s K–12 Education team is available to support you.
Adobe K–12 Support: k12us@adobe.com
Getting started with Adobe Express in K–12 classrooms:
https://www.adobeforeducation.com/k-12/how-to-use-adobe-expressSign in or check access with your school email:
https://www.adobe.com/education/express/
These resources walk educators through login options and provide ideas for getting students started quickly and confidently.
- The core branding experience can be completed in about 60 minutes, but many educators choose to expand it into a multi-day creative project. The flexible design allows you to adapt pacing to your classroom needs.
BUILD.org invites all educators, community-based organizations, and parents to launch the FamBiz CEO Simulation Game.
No prior design or Adobe experience is required. The module includes guided activities and a simple introduction to Adobe Express, with ready-to-use templates that allow students to jump right into creating.
Today, tomorrow or whenever you are ready! The FamBiz CEO Simulation Game is online and accessible anytime.
Don’t have a Learning Hub account?
Have questions or need more information? Contact us.
