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Pulsin

  • Brand Identity
  • Brand Positioning
  • Brand Strategy
  • Packaging

Pulsin makes nutritionally balanced, plant-based fruit, nut and protein bars and powders. Jostling for position in a crowded marketplace, it needed help attracting new customers, communicating functional benefits and differentiating product ranges – without losing existing consumers.

Keeping elements of Pulsin’s personality, we turned some up and others down for a more balanced identity. We restructured the pack architecture, making messaging clearer and punchier, highlighting the functional elements of each product.

The result is a brand that feels more visually nourishing and appealing, creating unity between its communications and edible creations – giving existing and new customers alike even more reason to fill up on their wholesome snacks.

We've been working with the team at Buddy Design since they took on our brand refresh in 2019. Since then we have launched several new ranges with them and they support on all of our packaging design and artwork needs. They are always spot on brief, they really take the time to understand the brand and the story behind it, and they go out of their way to help on urgent projects at short notice. Highly recommend.
Lisa Butler, Managing Director, Pulsin
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