Black Tor Rum
- Brand Identity
- Brand Positioning
- Brand Strategy
- Packaging
Blended with fresh, natural spring water from the wild foothills of Dartmoor, Black Tor Rum needed a premium brand and bottle to announce its arrival in the growing craft-rum sector.
The pure, uncompromising character of both the white and golden rum is reflected through the striking, granite tor-inspired personality and identity – transporting drinkers to the drama of Dartmoor.
It’s best served on the rocks.










