{"id":16392,"date":"2023-10-05T23:02:15","date_gmt":"2023-10-05T23:02:15","guid":{"rendered":"https:\/\/breadstack.com\/?p=16392"},"modified":"2023-10-11T17:40:49","modified_gmt":"2023-10-11T17:40:49","slug":"personalized-customer-experiences","status":"publish","type":"post","link":"https:\/\/breadstack.com\/marketing\/personalized-customer-experiences","title":{"rendered":"Personalized Customer Experiences: Are They Good for Business?"},"content":{"rendered":"\t\t
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Online shopping is all about two things: options and convenience. But aggressive marketing tactics and the rise of mega-retailers has also left many of us feeling oversaturated, mistrustful, and spoiled for choice.<\/span><\/p>

During the recent pandemic, online shopping skyrocketed. To stand out from the crowd, more and more retailers are looking for ways to offer the best of both worlds\u2013the comforts of online shopping combined with the personalized customer service and getting-to-know-you atmosphere of a local brick-and-mortar store.<\/span><\/p>

Personalized customer experiences fit our zeitgeist so perfectly that in just a couple of years, they\u2019ve evolved from a nice-to-have to a basic customer expectation.<\/span><\/p>

In fact, a <\/span>recent study<\/span><\/a> showed that 75% of customers expect personalized communications, product recommendations, and services from retailers, and 70% feel frustrated when shown recommendations or services they find irrelevant.<\/span><\/p>

As is often the case, it’s wise to pay attention to customer expectations. Personalized customer experiences have been shown to support a number of tangible business benefits. In this article, we\u2019ll take you through three of the major ones, then look at some simple ways to start creating a personalized customer experience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Boost your sales and revenue<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A number of personalization strategies can directly lead to more (or higher-value) sales. One of the most effective is featuring a \u201crecommended products\u201d widget on your website that displays products based on the customer\u2019s past shopping or browsing behaviour.<\/span><\/p>

Recommended products may be <\/span>upsells or cross-sells<\/span><\/a>. Upsells are products similar to one the customer is interested in or has purchased previously, but at a higher price point. For instance, a customer who regularly purchases pumpkin-flavoured dog treats might be shown a luxury version of that product the next time they arrive at your website.<\/span><\/p>

Cross-sells are complementary products. These might populate at a later point in the customer journey; for example, once a customer has placed an item in their cart. If they’re about to purchase a winter hat, the recommendation engine might show a matching scarf.<\/span><\/p>

By showing customers products and offers that align with their preferences and past behavior, you can guide them towards a purchase while making their shopping experience more enjoyable and convenient.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Retain more customers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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It\u2019s no secret that <\/span>retaining an existing customer<\/span><\/a> is far more cost-effective than converting a new one\u2013in fact, it may be <\/span>five to seven times<\/span><\/a> cheaper! Offering pleasant, personalized customer experiences is a great way to strengthen your customers\u2019 emotional connection to your brand.<\/span><\/p>

Many personalization tools encourage more interaction more with your website or app throughout the customer journey. For example, personalized product recommendations, content suggestions, wish list tools, and targeted promotions can entice customers to explore your products or services further. The more engaged customers are with your brand, the more likely they are to remain loyal.<\/span><\/p>

Customers also appreciate convenience, and personalization saves them time and effort by reducing the need to sift through irrelevant items. When customers can quickly find what they’re looking for or discover new items of interest, they\u2019re more likely to come back for future purchases.<\/span><\/p>

After a customer makes a purchase, personalization can continue to play a role in retaining them. You can suggest related products, offer <\/span>loyalty rewards<\/span><\/a>, or ask for product reviews and feedback, all of which contribute to an ongoing relationship with the customer.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Get better results from marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Bombarding every customer with emails, ads, and notifications might feel like you\u2019re casting the net wide, but can also be a waste of resources. Your campaigns are unlikely to appeal to all of your customers all the time.<\/span><\/p>

Your customers may grow tired of seeing content that doesn\u2019t resonate with them and begin ignoring you, leading to lower engagement and conversion rates.\u00a0<\/span><\/p>

Personalization allows you to target your marketing efforts more effectively. Rather than sending generic marketing campaigns to all customers, improve your ROI by focusing on segmenting your audience and tailoring your messages.\u00a0<\/span><\/p>

Your first step should always be a deep-dive into your customer data. Use your CRM tool to create segmented lists of customers based on various criteria, such as purchase history, browsing behavior, demographics, and preferences. Then, create highly targeted marketing campaigns that resonate with specific customer groups.<\/span><\/p>

Here are just a few examples of how you might personalize your campaigns.<\/span><\/p>