{"id":10493,"date":"2023-03-14T18:11:02","date_gmt":"2023-03-14T18:11:02","guid":{"rendered":"https:\/\/breadstack.com\/?p=10493"},"modified":"2024-02-28T21:40:49","modified_gmt":"2024-02-28T21:40:49","slug":"product-promotions","status":"publish","type":"post","link":"https:\/\/breadstack.com\/marketing\/product-promotions","title":{"rendered":"5 Proven Product Promotions Tactics That Increases Value"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10493\" class=\"elementor elementor-10493\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8312ba8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8312ba8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6db4ec\" data-id=\"e6db4ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9ffb8c elementor-widget elementor-widget-text-editor\" data-id=\"b9ffb8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Product promotions are still, to this day, the most effective method to increase your business growth and revenue.<\/p><p>However, creating effective and high converting promotions is a tactic that requires analyzing your customers shopping behavior.<\/p><p>No need to worry, in this article we&#8217;ll explore the 5 most effective promotion tactics to get you started!<\/p><ul><li><a href=\"#second-heading\">What is a product promotion?<\/a><\/li><li><a href=\"#third-heading\">5 Product promotions tactics<\/a><\/li><li><a href=\"#fourth-heading\">How to promote your own products?\u00a0<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a1b4f7 elementor-widget elementor-widget-menu-anchor\" data-id=\"2a1b4f7\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"second-heading\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f6ef41 elementor-widget elementor-widget-heading\" data-id=\"5f6ef41\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">What is a product promotion?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f690077 elementor-widget elementor-widget-text-editor\" data-id=\"f690077\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Product promotions are focused on spreading information about products in a persuasive manner.\u00a0 Although promotions can be based on discounts, deals or any other incentive offers, it doesn&#8217;t have to be.\u00a0<\/span><\/p><p><strong>The main goal of product promotions is to create awareness, build loyalty, grow sales, and gain interest. <\/strong><\/p><p><span style=\"font-weight: 400;\">Product promotion is one of the most important aspects of a marketing strategy as it serves on attracting and enticing customers to purchase the products.\u00a0<\/span><\/p><p>Check out &#8220;<a href=\"https:\/\/breadstack.com\/marketing-sales\/effective-marketing-strategies\/\" target=\"_blank\" rel=\"noopener\">How to create effective marketing strategies<\/a>&#8221; for more ways to market a product.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b06c5c elementor-widget elementor-widget-menu-anchor\" data-id=\"8b06c5c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"third-heading\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da67ac4 elementor-widget elementor-widget-heading\" data-id=\"da67ac4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">5 product promotions tactics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35cde52 elementor-widget elementor-widget-text-editor\" data-id=\"35cde52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Although products are designed with a purpose, they still need promotion to sell the product. <\/span><\/p><p><span style=\"font-weight: 400;\">Product promotion is the main factor for getting the product to the masses and getting some sales in &#8211; <strong>with any product, you need product promotion<\/strong>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Product promotions work in a number of ways. Here are some tactics for product promotions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03f4c55 elementor-widget elementor-widget-heading\" data-id=\"03f4c55\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">1. Sense of urgency\u00a0<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0afd45 elementor-widget elementor-widget-text-editor\" data-id=\"c0afd45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><em>Sales end in 12 hours<\/em> &#8211; or any other time frame creates a sense of urgency. Businesses use urgency usually with discounts or sales. We want to seek out pleasure and avoid pain. <\/span><\/p><p><span style=\"font-weight: 400;\">The sense of urgency relates to those core feelings. <strong>If we don\u2019t buy the product now at a cheaper price we risk missing out on saving money.<\/strong><\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6307c68 elementor-widget elementor-widget-heading\" data-id=\"6307c68\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">An example urgency\u00a0\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c39cfa8 elementor-widget elementor-widget-text-editor\" data-id=\"c39cfa8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.katespade.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Katespade<\/a>, currently has a sitewide sale, with many products only available for 24 to 48 hours. They list the non-sale price and then the sale price right underneath, making it clear what customers would be missing out on.\u00a0<\/p><p>Customers feel a sense of urgency and if they&#8217;re ready to buy, it&#8217;s an easy yes to purchasing a product.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9807d45 elementor-widget elementor-widget-image\" data-id=\"9807d45\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"588\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-14-at-9.27.23-AM-1024x941.png\" class=\"attachment-large size-large wp-image-10498\" alt=\"Kate Spade product promotions\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-14-at-9.27.23-AM-1024x941.png 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-14-at-9.27.23-AM-300x276.png 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-14-at-9.27.23-AM-768x706.png 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-14-at-9.27.23-AM.png 1034w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Kate Spade product promotions<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0bbb55 elementor-widget elementor-widget-heading\" data-id=\"f0bbb55\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">2. Familiarity principle<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a06ad61 elementor-widget elementor-widget-text-editor\" data-id=\"a06ad61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/cxl.com\/blog\/science-of-familiarity\/\" target=\"_blank\" rel=\"noopener nofollow\">Familiarity<\/a> is the psychological principle that is based on people choosing what is familiar, over what is unfamiliar. This is why many people can hesitate to watch new shows but have an easier time watching familiar shows. <\/span><\/p><p><span style=\"font-weight: 400;\">Before our civilized world, familiarity meant being safe and secure. We still have adopted these principles in our modern life, but marketers know this too.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Familiarity can be used with giveaways to help people identify with your brand. The more they continue to see the product by customers sharing or liking the giveaway posts, the more likely customers will purchase the product.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Familiarity is also used with promotions in general. <strong>The more likely we are see to something, the more we become familiar with the product<\/strong>, and again, it makes it an easier decision to purchase.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fd23e9 elementor-widget elementor-widget-heading\" data-id=\"1fd23e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">An example of familiarity<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca269d3 elementor-widget elementor-widget-text-editor\" data-id=\"ca269d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Product placement is a good example of familiarity. Seeing a product used in a movie creates that immediate impression of notoriety and then when we\u2019re looking to purchase a product if we&#8217;ve seen it on the big screen it becomes familiar to us.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Coke valued <a href=\"https:\/\/the-media-leader.com\/stranger-things-delivers-nearly-30m-in-brand-placement-value\/#:~:text=Brands%20including%20Coca%2DCola%2C%20Sony,far%2C%20new%20data%20has%20revealed.\" target=\"_blank\" rel=\"noopener nofollow\">3 million dollars<\/a> on product placement with the series Stranger Things on Netflix.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bea4e7d elementor-widget elementor-widget-image\" data-id=\"bea4e7d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"393\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-14-at-9.40.11-AM-1024x629.png\" class=\"attachment-large size-large wp-image-10499\" alt=\"Coke&#039;s product placement in Stranger Things.\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-14-at-9.40.11-AM-1024x629.png 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-14-at-9.40.11-AM-300x184.png 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-14-at-9.40.11-AM-768x472.png 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-14-at-9.40.11-AM.png 1116w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Coke's product placement in Stranger Things. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a58750 elementor-widget elementor-widget-heading\" data-id=\"8a58750\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">3. Reciprocity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4a76a3 elementor-widget elementor-widget-text-editor\" data-id=\"d4a76a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">People are known to be inclined to do something for someone, who\u2019s done something for them &#8211; this reciprocity. The same principle applies to promotions. <\/span><\/p><p><span style=\"font-weight: 400;\">A business could offer a free gift, free shipping or another offer to give to consumers. <strong>Giving more value away than the product is worth, creates this indebtedness where people will give back, by purchasing. <\/strong>\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Customers can be inclined to purchase when there offered a free gift with their purchase.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-678a2d6 elementor-widget elementor-widget-heading\" data-id=\"678a2d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">An example of reciprocity<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58aab0a elementor-widget elementor-widget-text-editor\" data-id=\"58aab0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.nordstrom.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Nordstrom<\/a> offers a free gift with a purchase of one of their makeup kits right now. <\/span><\/p><p><span style=\"font-weight: 400;\">They even reference it\u2019s a $113 value, but you only pay $42.50. It makes this feel like such a great value purchase and that there doing you a favor.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64deead elementor-widget elementor-widget-image\" data-id=\"64deead\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"477\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-14-at-10.00.32-AM.png\" class=\"attachment-large size-large wp-image-10500\" alt=\"Nordstrom free gift product promotion\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-14-at-10.00.32-AM.png 886w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-14-at-10.00.32-AM-300x223.png 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-14-at-10.00.32-AM-768x572.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Nordstrom free gift product promotion<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40da924 elementor-widget elementor-widget-heading\" data-id=\"40da924\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">4. Perceived value\u00a0<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2f194c elementor-widget elementor-widget-text-editor\" data-id=\"a2f194c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Many product promotions showcase different pricing. They show what the price would be and they show the actual price. It may say <em>normally $69.99, now $49.99<\/em> &#8211; this is the perceived value. <\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Showcasing the difference between prices makes it easy for customers to see the value they&#8217;re getting<\/strong>. (Recipriotiy is normally with receiving something, like a free gift, guide or discount. Perceived value focuses on the value alone).\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43fca5d elementor-widget elementor-widget-heading\" data-id=\"43fca5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">An example of perceived value<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-236a025 elementor-widget elementor-widget-text-editor\" data-id=\"236a025\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.amazon.ca\/\" target=\"_blank\" rel=\"noopener nofollow\">Amazon<\/a> does a great job of showcasing the deals customers are getting. <\/span><\/p><p><span style=\"font-weight: 400;\">They usually show the price it originally was, the price you\u2019re getting, and even the percentage off your getting from the product. It clearly shows the value you&#8217;re getting by purchasing the product.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fff181 elementor-widget elementor-widget-image\" data-id=\"4fff181\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"401\" height=\"374\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/335907839_524037143254680_2312132000203550866_n.png\" class=\"attachment-large size-large wp-image-10502\" alt=\"Amazon product promotion\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/335907839_524037143254680_2312132000203550866_n.png 401w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/335907839_524037143254680_2312132000203550866_n-300x280.png 300w\" sizes=\"(max-width: 401px) 100vw, 401px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Amazon product promotion<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63cff8d elementor-widget elementor-widget-heading\" data-id=\"63cff8d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">5. Social proof<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd1eefb elementor-widget elementor-widget-text-editor\" data-id=\"cd1eefb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>People are influenced by the actions and opinions of others<\/strong>. Businesses often include testimonials and reviews. It creates a sense of trust knowing that other people are happy with the product.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c78aa56 elementor-widget elementor-widget-heading\" data-id=\"c78aa56\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">An example of social proof<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef39d2 elementor-widget elementor-widget-text-editor\" data-id=\"5ef39d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.gnc.ca\/\" target=\"_blank\" rel=\"noopener nofollow\">GNC<\/a> showcases customer reviews and ratings with all their products.\u00a0<\/p><p>Customers browsing online for gym supplements may be unsure about flavors or the brand, but having real customer reviews can persuade buyers to purchase.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9896b4 elementor-widget elementor-widget-image\" data-id=\"c9896b4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"308\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-08-16-at-9.24.12-AM-1024x492.png\" class=\"attachment-large size-large wp-image-15496\" alt=\"GNC.ca - Social proof\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-08-16-at-9.24.12-AM-1024x492.png 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-08-16-at-9.24.12-AM-300x144.png 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-08-16-at-9.24.12-AM-768x369.png 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-08-16-at-9.24.12-AM.png 1152w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-942b767 elementor-widget elementor-widget-menu-anchor\" data-id=\"942b767\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"fourth-heading\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b38abe4 elementor-widget elementor-widget-heading\" data-id=\"b38abe4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">How to promote your products?&nbsp;<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-789e7c8 elementor-widget elementor-widget-text-editor\" data-id=\"789e7c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Now, that you have product promotion tactics, it\u2019s time to create your own promotions.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0181ceb elementor-widget elementor-widget-heading\" data-id=\"0181ceb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Step 1: Know the 4 P\u2019s of product promotions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7db8bc4 elementor-widget elementor-widget-text-editor\" data-id=\"7db8bc4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The 4 P\u2019s are essential to promoting a product. They help you understand where your product is in the market.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Product<\/strong> &#8211; Understand your features, benefits, competitors, and target audience<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Price<\/strong> &#8211; How much should your product cost?<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Placement<\/strong> &#8211; Know where your product stands in the market and where your product fits.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Promotion<\/strong> &#8211; Know how you\u2019re going to promote your product (this is what we talked about above)<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a171957 elementor-widget elementor-widget-heading\" data-id=\"a171957\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Step 2:&nbsp; Start creating&nbsp;promotions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f4eee5 elementor-widget elementor-widget-text-editor\" data-id=\"8f4eee5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The information we mentioned above can help you create your advertising material. Are you going to offer more value within the product to use reciprocity? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or are you going to put urgency with your product promotion? You\u2019ll also need to know where to market your product.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400;\">This information should have been thought about within the placement section of the 4 Ps.&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18cdbfe elementor-widget elementor-widget-heading\" data-id=\"18cdbfe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Step 3: Launch your product\u00a0<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-724c92f elementor-widget elementor-widget-text-editor\" data-id=\"724c92f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Now, it\u2019s time to launch your product. We\u2019ll admit these 3 steps aren\u2019t the only things to consider when launching a product, but they can give you a baseline for starting how to promote your products.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We want you to use this to take action and start generating the ideas needed to launch.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For more information on products, we have a wealth of knowledge base check out:<\/span><\/p><ul><li><a href=\"https:\/\/breadstack.com\/marketing-sales\/product-photos\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">How to take perfect product photos<\/span><\/a><\/li><li><a href=\"https:\/\/breadstack.com\/marketing-sales\/product-descriptions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">How to write product descriptions<\/span><\/a><\/li><li><a href=\"https:\/\/breadstack.com\/marketing-sales\/how-to-start-an-ecommerce-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">How to start an ecommerce business<\/span><\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-255a81d elementor-widget elementor-widget-heading\" data-id=\"255a81d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Use Product Promotions with Breadstack<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9554a8a elementor-widget elementor-widget-text-editor\" data-id=\"9554a8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Breadstack Chatso let&#8217;s you offer promotions and coupons directly to the customers through an online chat service along with so many other features.&nbsp;<\/p>\n<p>Breadstack Chatso is more than live chat. It is a<span style=\"font-weight: 400;\"> tool to boost order value and move inventory and an <\/span><span style=\"font-weight: 400;\">engine to delight and create repeat customers. <\/span><span style=\"font-weight: 400;\">It also reduces cart abandonment and k<\/span><span style=\"font-weight: 400;\">nows how valuable a customer is to your business<\/span><\/p>\n<p>Ready to try it out?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00b631e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"00b631e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/breadstack.com\/chatso\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Breadstack Chatso<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Product promotions are still, to this day, the most effective method to increase your business growth and revenue. However, creating effective and high converting promotions is a tactic that requires [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":15504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"wds_primary_category":0,"footnotes":""},"categories":[30],"tags":[29],"class_list":["post-10493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-products"],"_links":{"self":[{"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/posts\/10493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/comments?post=10493"}],"version-history":[{"count":59,"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/posts\/10493\/revisions"}],"predecessor-version":[{"id":17686,"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/posts\/10493\/revisions\/17686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/media\/15504"}],"wp:attachment":[{"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/media?parent=10493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/categories?post=10493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/tags?post=10493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}