{"id":10017,"date":"2024-02-04T14:50:52","date_gmt":"2024-02-04T14:50:52","guid":{"rendered":"https:\/\/breadstack.com\/?p=10017"},"modified":"2024-02-06T20:50:11","modified_gmt":"2024-02-06T20:50:11","slug":"marketing-strategy-examples","status":"publish","type":"post","link":"https:\/\/breadstack.com\/marketing\/marketing-strategy-examples","title":{"rendered":"15 Best Marketing Strategies With Examples"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10017\" class=\"elementor elementor-10017\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bebda49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bebda49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ecf98c0\" data-id=\"ecf98c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a695c28 elementor-widget elementor-widget-heading\" data-id=\"a695c28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing Strategy Examples<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40b74e4 elementor-widget elementor-widget-text-editor\" data-id=\"40b74e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are tons of marketing strategy examples online that businesses can learn from and that can help with their next idea when it comes to launching a campaign.<\/p><p>We&#8217;ve compiled a list of 15 different strategies as well as examples to help you come up with ideas for a marketing campaign.<\/p><p>Let&#8217;s get started.<\/p><ul><li><a href=\"#first-heading\">1. Personalizated Marketing<\/a><\/li><li><a href=\"#second-heading\">2. Video <\/a><\/li><li><a href=\"#third-heading\">3. Podcasts<\/a><\/li><li><a href=\"#fourth-heading\">4. SEO<\/a><\/li><li><a href=\"#fifth-heading\">5. Content marketing<\/a><\/li><li><a href=\"#sixth-heading\">6. Paid advertising\u00a0<\/a><\/li><li><a href=\"#seventh-heading\">7. SMS marketing<\/a><\/li><li><a href=\"#seventh-heading\">8. <\/a><a href=\"#eighth-heading\">Affiliate\u00a0 marketing<\/a><\/li><li><a href=\"#ninth-heading\">9. Influencer marketing<\/a><\/li><li><a href=\"#tenth-heading\">10.Email marketing<\/a><\/li><li><a href=\"#11-heading\">11. Events<\/a><\/li><li><a href=\"#12-heading\">12. Social media marketing<\/a><\/li><li><a href=\"#13-heading\">13. Google my business<\/a><\/li><li><a href=\"#14-heading\">14. PR strategy<\/a><\/li><li><a href=\"#15-heading\">15. User-generated content<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49e5a8f elementor-widget elementor-widget-image\" data-id=\"49e5a8f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"512\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/shutterstock_2140336813-1024x819.jpg\" class=\"attachment-large size-large wp-image-10032\" alt=\"Figuring out a marketing strategy.\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/shutterstock_2140336813-1024x819.jpg 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/shutterstock_2140336813-300x240.jpg 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/shutterstock_2140336813-768x614.jpg 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/shutterstock_2140336813-1536x1229.jpg 1536w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/shutterstock_2140336813-2048x1638.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f215923 elementor-widget elementor-widget-menu-anchor\" data-id=\"f215923\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"first-heading\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dc9273 elementor-widget elementor-widget-heading\" data-id=\"8dc9273\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">1. Personalized Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cb0539 elementor-widget elementor-widget-text-editor\" data-id=\"7cb0539\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Personalized marketing was one of the <a href=\"https:\/\/breadstack.com\/ecommerce-operations\/ecommerce-trends-2023\/\" target=\"_blank\" rel=\"noopener\">biggest trends in 2023<\/a> and for good reasons.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Customers are constantly being sold too, so it can be hard to stand out and attract your target audience &#8211; this is where personalization comes into play.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Personalization isn\u2019t just about adding their name to an email, <strong>it\u2019s about getting to really know your audience;<\/strong> their ideas, pain points, hobbies and any other ideas that can represent your customer.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Personalization can work with all marketing messages. Getting specific about who you\u2019re marketing to, is more valuable than marketing to the masses.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>If you\u2019re marketing to everyone, you&#8217;re marketing to no one<\/strong>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, one of the best personalization marketing strategy examples is Coco Cola with their \u201c<a href=\"https:\/\/thebrandhopper.com\/2023\/06\/09\/branding-case-study-success-of-share-a-coke-campaign\/\" rel=\"nofollow noopener\" target=\"_blank\">Share a coke<\/a>\u201d campaign.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Some of the stats from the campaign were around <a href=\"https:\/\/www.mrs.org.uk\/pdf\/US_COCA_COLA_-_FINAL_TWO.pdf\" target=\"_blank\" rel=\"noopener nofollow\">13.6 million<\/a> organic impressions on social media and an overall sales increase of 11%. Safe to say it was a successful campaign.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Their campaign was the ultimate personalization strategy, everyone was looking for their name or anyone else\u2019s name they knew, so they could \u201cshare a coke\u201d.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The name on the bottle instantly makes customers feel seen and appreciated, while it instantly grabbed their attention.\u00a0<\/span><\/p><p>To learn more about personalization, read our article &#8220;<a href=\"https:\/\/breadstack.com\/marketing-sales\/define-personalization\/\" target=\"_blank\" rel=\"noopener\">Define personalization<\/a>&#8220;.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb4c4c elementor-widget elementor-widget-image\" data-id=\"3bb4c4c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"635\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-9.56.45-AM-1024x1016.png\" class=\"attachment-large size-large wp-image-10046\" alt=\"&quot;Share a coke&quot; campaign.\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-9.56.45-AM-1024x1016.png 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-9.56.45-AM-300x298.png 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-9.56.45-AM-150x150.png 150w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-9.56.45-AM-768x762.png 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-9.56.45-AM.png 1304w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">\"Share a coke\" campaign.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-553688d elementor-widget elementor-widget-menu-anchor\" data-id=\"553688d\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"second-heading\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02775d8 elementor-widget elementor-widget-heading\" data-id=\"02775d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">2. Video Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de7dada elementor-widget elementor-widget-text-editor\" data-id=\"de7dada\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Video is one of the most popular forms of content in the world. Ever since the rise of Youtube, more people have liked watching videos.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Around <a href=\"https:\/\/www.dotcominfoway.com\/blog\/youtube-hits-4-billion-video-views-daily\/#gref\" target=\"_blank\" rel=\"noopener nofollow\">4 billion<\/a> videos on Youtube are being watched every day. Video content has changed slightly, now short-form videos are becoming more popular.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">TikTok has definitely been the driver in creating short-form videos to its success. Now, other social media platforms, like Youtube, Instagram and Facebook have all adopted similar practices.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But what does this mean for businesses? It means you should be utilizing video to showcase your business.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Videos can be about anything that relates to your business<\/strong>. Maybe it\u2019s having an educational video about your product, or maybe it\u2019s sharing awesome testimonials from happy clients.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There are lots of ideas when it comes to video.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, <a href=\"https:\/\/slack.com\/features\" target=\"_blank\" rel=\"nofollow noopener\">Slack<\/a> uses all different types of video marketing across there brand. One of their key video ads showcases <a href=\"https:\/\/www.youtube.com\/watch?v=IECPfpSB1RM\" rel=\"nofollow noopener\" target=\"_blank\">Slack in less than 40 seconds<\/a> and this really appealed to their audience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The video focuses on connecting with remote teams, and the video show\u2019s exactly that.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d754c13 elementor-widget elementor-widget-image\" data-id=\"d754c13\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"497\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.12.10-AM-1024x795.png\" class=\"attachment-large size-large wp-image-10020\" alt=\"Slack uses many forms of content to advertise.\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.12.10-AM-1024x795.png 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.12.10-AM-300x233.png 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.12.10-AM-768x596.png 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.12.10-AM.png 1218w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Slack uses many forms of content to advertise. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78358f3 elementor-widget elementor-widget-menu-anchor\" data-id=\"78358f3\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"third-heading\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de9fccf elementor-widget elementor-widget-heading\" data-id=\"de9fccf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">3. Podcasts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f14cf5f elementor-widget elementor-widget-text-editor\" data-id=\"f14cf5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Podcasts are another popular form of content that we\u2019ve seen skyrocket over the last couple of years. <\/span><span style=\"font-weight: 400;\">Podcasts offer a unique listening experience. People can hear from their favourite speakers or brands about their ideas or stories.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Brands can use podcasts to help educate and connect with their audience on a deeper level<\/strong>, while also building a community.\u00a0<\/span><span style=\"font-weight: 400;\">Podcasts can even be spliced up to be shared across social media creating, even more, reach for a business.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, one of the best podcast marketing strategy examples was <a href=\"https:\/\/www.sephora.com\/ca\/en\/\" target=\"_blank\" rel=\"nofollow noopener\">Sephora. <\/a>They launched a podcast, called #LIPSTORIES. It was about celebrating a line of lipsticks and the women that would inspire them.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Each episode features an influential woman telling her own lip stories.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Sephora used this podcast campaign to connect with their audience deeper, by offering impactful stories while showcasing their own products.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3467f95 elementor-widget elementor-widget-image\" data-id=\"3467f95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"568\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.17.29-AM.png\" class=\"attachment-large size-large wp-image-10021\" alt=\"#LIPSTORIES was a podcast by Sephora.\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.17.29-AM.png 908w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.17.29-AM-300x266.png 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.17.29-AM-768x682.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">#LIPSTORIES was a podcast by Sephora.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fc58f4 elementor-widget elementor-widget-menu-anchor\" data-id=\"0fc58f4\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"fourth-heading\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7b5f2f elementor-widget elementor-widget-heading\" data-id=\"e7b5f2f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">4. SEO Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef65b26 elementor-widget elementor-widget-text-editor\" data-id=\"ef65b26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Every business must include Search Enginge Optimization (SEO) as part of their marketing strategy. This powerful method attracts visitors based on keywords they&#8217;re searching for.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Millions of people search each day for answers or products &#8211; SEO helps you rank higher in Google<\/strong>.\u00a0<\/span><span style=\"font-weight: 400;\">After all, you have an awesome product or service that you want people to discover and SEO is free.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Businesses need to spend time creating and optimizing their content so it has the chance of ranking.\u00a0<\/span><span style=\"font-weight: 400;\">As SEO is a huge topic, we\u2019ve created a full article showcasing things you can do to optimize your content. Read more on <a href=\"https:\/\/breadstack.com\/marketing-sales\/how-to-improve-seo\/\">how to improve SEO<\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95ea237 elementor-widget elementor-widget-menu-anchor\" data-id=\"95ea237\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"fifth-heading\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae4c321 elementor-widget elementor-widget-heading\" data-id=\"ae4c321\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">5. Content marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e057618 elementor-widget elementor-widget-text-editor\" data-id=\"e057618\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Content marketing is the creation of sharing content online in form of blogs, articles, videos, podcasts or social media.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A content strategy may not directly market a product, however, they do help build interest or awareness.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Some businesses can get overwhelmed with a full-fledged content marketing plan, but it doesn&#8217;t have to be this way. Most of the time, content can be re-used across multiple channels.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For instance, a blog post could be repurposed into multiple social media posts or multiple videos. A content plan isn&#8217;t always about creating new content. A lot of businesses re-purpose content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s important to note <strong>content marketing is a long-term plan, not a quick plan<\/strong>. The growth in visitors, leads and customers take time, but with the right plan in place pays off.<\/span><\/p><p><span style=\"font-weight: 400;\">Some things to consider when creating content:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Always create quality content<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Relate the information to the audience<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize all content pieces for SEO<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consistency is key to being recognized<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Our own content marketing strategy does exactly that. Our blog posts, get turned into social media posts, which drives further engagement and traffic to our blog.<\/span><\/p><p><span style=\"font-weight: 400;\">All our social media manager has to do now is take content from this article and get it made for social media.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43f89b9 elementor-widget elementor-widget-image\" data-id=\"43f89b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"643\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.19.57-AM.png\" class=\"attachment-large size-large wp-image-10022\" alt=\"One of our blog post&#039;s turned into a Twitter posts.\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.19.57-AM.png 996w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.19.57-AM-300x300.png 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.19.57-AM-150x150.png 150w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.19.57-AM-768x771.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">One of our blog post's turned into a Twitter posts. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c66e05 elementor-widget elementor-widget-menu-anchor\" data-id=\"2c66e05\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"sixth-heading\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4d4bb elementor-widget elementor-widget-heading\" data-id=\"6a4d4bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">6. Paid Advertising<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd3f0e elementor-widget elementor-widget-text-editor\" data-id=\"6bd3f0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Paid advertising is a form of marketing strategy where businesses bid to display their ads. Paid advertising campaigns are usually shown on <a href=\"https:\/\/ads.google.com\/intl\/en_ca\/getstarted\/?subid=ca-en-ha-awa-bk-c-500i!o3~Cj0KCQiAgaGgBhC8ARIsAAAyLfGJ-YZDQxRUdP0UVbr7wmUDC2Aiw3UeEN3zDXUpAdIJlbVjtyi2ag8aAsvnEALw_wcB~144209545904~kwd-94527731~17420550919~614184358740\" target=\"_blank\" rel=\"nofollow noopener\">Google<\/a> or on social media.<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Ad campaigns have continued to advance throughout the years, they can be set up to target your exact audience<\/strong>.<\/span><\/p><p><span style=\"font-weight: 400;\">However, they can be quite expensive. Businesses need to really think about their budget when it comes to advertising.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Google ads appear to users searching for keywords that triggers the ad. The first 2 search results on Google are usually ads. They usually have a sponsored text beside the ad.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For social media, the ads usually pop up between non-paid posts, but again the platform has to tell you. For social media, they also call it sponsored posts.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The right campaign can be highly effective, but that doesn\u2019t always mean spending the most amount of money. <\/span><span style=\"font-weight: 400;\">For more information, Smart Blogger has done a full deep dive into paid advertising, check it out <a href=\"https:\/\/smartblogger.com\/paid-advertising\/#:~:text=Paid%20advertising%20is%20a%20digital,paid%20ads%20are%20PPC%20ads.\" target=\"_blank\" rel=\"nofollow noopener\">here<\/a>!<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s an example of paid advertising. Typing \u201ccoffee beans\u201d into google, the first two results are paid ads.<\/span><\/p><p><span style=\"font-weight: 400;\">It shows sponsored in the top left corner on both results, highlighting these brands have paid to be there.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8ea612 elementor-widget elementor-widget-image\" data-id=\"d8ea612\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"391\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.21.30-AM-1024x626.png\" class=\"attachment-large size-large wp-image-10023\" alt=\"Paid ads on Google triggered by the &quot;coffee bean&quot; search result.\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.21.30-AM-1024x626.png 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.21.30-AM-300x183.png 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.21.30-AM-768x470.png 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.21.30-AM.png 1416w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Paid ads on Google triggered by the \"coffee bean\" search result.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d3729f elementor-widget elementor-widget-menu-anchor\" data-id=\"6d3729f\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"seventh-heading\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1de7648 elementor-widget elementor-widget-heading\" data-id=\"1de7648\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">7. SMS Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38360dc elementor-widget elementor-widget-text-editor\" data-id=\"38360dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Text messages are becoming more popular for businesses to use within their marketing strategies.\u00a0<\/span><span style=\"font-weight: 400;\">It can be quick, affordable, engaging, and interactive when used correctly with your customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Text messaging isn&#8217;t just about connecting with your friends or family, businesses are now joining in.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However customers must opt-in themselves for a company to send text messages. Businesses can not just send unsolicited texts to customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Everyone on your SMS list has made the conscious decision to join. Which means they&#8217;ve expressed interest in whatever you have to offer.\u00a0<strong>SMS marketing can support other parts of the customer journey<\/strong>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, hair salons can use SMS marketing to book appointments. They could set alerts up every few months notifying customers it may be time to come in.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Or after the appointment, the business can send a thank you message.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a796e45 elementor-widget elementor-widget-menu-anchor\" data-id=\"a796e45\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"eighth-heading\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3db0798 elementor-widget elementor-widget-heading\" data-id=\"3db0798\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">8. Affiliate Marketing\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daa943d elementor-widget elementor-widget-text-editor\" data-id=\"daa943d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Affiliate marketing can be different from influencer marketing. Affiliate programs can be granted to anyone (if it&#8217;s set up this way) while influencer marketing is really only geared to public figures, social media influencers, celebrities or anyone else with an audience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Lots of brands are utilizing affiliate marketing to get other people to promote their products<\/strong>. It can be low cost with a huge ROI.<\/span><\/p><p><span style=\"font-weight: 400;\">One of the more common ways businesses set up an affiliate program is an individual would have to apply to become an affiliate.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">From there they would get a link that would track how much sales they could bring in.\u00a0<\/span><span style=\"font-weight: 400;\">Some companies that are currently doing this are Bigcommerce, Refersion, Sandals, Amazon, and Trip Advisor.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Affiliate programs work in the same sense as referral programs. <\/span><span style=\"font-weight: 400;\">The company gains a new customer, the existing customer gets an incentive and the new customer finds a great new business.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For an example of an affiliate program, let&#8217;s look at <a href=\"https:\/\/www.tripadvisor.com\/affiliates\" target=\"_blank\" rel=\"nofollow noopener\">Trip Advisor<\/a>. <\/span><span style=\"font-weight: 400;\">To sign up individuals have to join their affiliate partner network, find Trip Advisor and then create a link.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To earn a commission with Trip Advisor it\u2019s not based on hotel bookings, only on traffic.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If a customer clicks on your link and is sent to one of their booking partners, it starts the commission process.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-362d511 elementor-widget elementor-widget-image\" data-id=\"362d511\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"550\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.33.55-AM-1024x880.png\" class=\"attachment-large size-large wp-image-10024\" alt=\"Trip Advisor affiliate program.\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.33.55-AM-1024x880.png 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.33.55-AM-300x258.png 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.33.55-AM-768x660.png 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.33.55-AM.png 1156w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Trip Advisor affiliate program. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3cc0fb elementor-widget elementor-widget-menu-anchor\" data-id=\"f3cc0fb\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"ninth-heading\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fb63c3 elementor-widget elementor-widget-heading\" data-id=\"8fb63c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">9. Influencer Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f64c3e elementor-widget elementor-widget-text-editor\" data-id=\"2f64c3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Influencing marketing is a popular choice for brands looking to get their product to the masses.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">An influencer is a term that is someone that has the power to affect purchasing decisions because of their authority, position or knowledge.<\/span><\/p><p><span style=\"font-weight: 400;\">Marketing with influencers involves them collaborating with a brand to market a product or service. This could be a quick mention, a post or even a segment in a video.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Both the brand and influencer have to decide on how the product we\u2019ll be talked about. Influencer<\/span><span style=\"font-weight: 400;\">\u00a0marketing in 2022 rose to <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\">16.4 billion<\/a>. More businesses are seeing the opportunity in using influencers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To work with an influencer you have to do your research. Using just anyone isn\u2019t going to get you the results you want.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Find someone that relates to your brand and audience but will also connect with your product<\/strong>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, one of the best influencer marketing strategy examples is with Pepsi and Walgreens. Pepsi wanted to increase sales at their Walgreens location, so they created limited additional packaging for Walgreens stores.<\/span><\/p><p><span style=\"font-weight: 400;\">They used influencers to develop an organic post to reach their audience of millennials.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The work with influencers resulted in <a href=\"https:\/\/shortyawards.com\/9th\/walgreens-pepsi-emoji#:~:text=Share%20of%20voice%20for%20Walgreens,K%20mentions%20during%20Twitter%20parties\" target=\"_blank\" rel=\"noopener nofollow\">46 million impressions<\/a>\u00a0and more than 50,000 engagements with the campaign content.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-465d348 elementor-widget elementor-widget-image\" data-id=\"465d348\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"615\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.39.54-AM-1024x984.png\" class=\"attachment-large size-large wp-image-10025\" alt=\"Community post from #sayitwithpepsi.\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.39.54-AM-1024x984.png 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.39.54-AM-300x288.png 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.39.54-AM-768x738.png 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.39.54-AM.png 1116w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Community post from #sayitwithpepsi.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-596c541 elementor-widget elementor-widget-menu-anchor\" data-id=\"596c541\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"tenth-heading\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f16db19 elementor-widget elementor-widget-heading\" data-id=\"f16db19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">10. Email Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acebe69 elementor-widget elementor-widget-text-editor\" data-id=\"acebe69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Email marketing is used to make customers aware of products, discounts and other services. Emails are one of the highest forms of conversion rates one it comes to marketing strategy.<\/span><\/p><p><span style=\"font-weight: 400;\">Your email marketing strategy can help with lead generation, brand awareness, building relations and keeping customers engaged.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Emails are a great way to continue to connect with your customers over time. <strong>Emails work because it forces interaction between the users<\/strong>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Customers have to read, delete, save or archive it, if they don\u2019t take action that email stays with them.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Sending out newsletters, product updates, and discounts are just some of the ways businesses can effectively use email marketing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, let\u2019s look at <a href=\"https:\/\/www.uber.com\/ca\/en\/\" target=\"_blank\" rel=\"nofollow noopener\">Uber<\/a>. <\/span><span style=\"font-weight: 400;\">They offer simple emails to customers &#8211; they get right to the point. They&#8217;ve designed their emails to be read quickly.<\/span><\/p><p><span style=\"font-weight: 400;\">Customers can catch a title, description and then decide to click on the CTA. Uber sends updates, referrals, discounts, product launches and other seasonal emails.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f764f0 elementor-widget elementor-widget-image\" data-id=\"6f764f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"549\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.44.05-AM-1024x879.png\" class=\"attachment-large size-large wp-image-10026\" alt=\"One of Uber&#039;s simple, yet powerful emails.\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.44.05-AM-1024x879.png 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.44.05-AM-300x258.png 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.44.05-AM-768x659.png 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.44.05-AM.png 1398w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">One of Uber's simple, yet powerful emails.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fe170a elementor-widget elementor-widget-menu-anchor\" data-id=\"5fe170a\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"11-heading\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-862286e elementor-widget elementor-widget-heading\" data-id=\"862286e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">11. Events<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26455d0 elementor-widget elementor-widget-text-editor\" data-id=\"26455d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the world of digital marketing, it makes businesses only think of marketing online, however, in-person events can still be successful &#8211; and they make great social media content. <\/span><\/p><p><span style=\"font-weight: 400;\">Event marketing is hosting an event. It can be used to promote content online or offline through various channels.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">An event could mean an appreciation day, local meet, or even workshops and masterclasses online. Events can be a good way to connect with your audience, offer a good experience and personalize interactions. <\/span><\/p><p><span style=\"font-weight: 400;\"><strong>It shows your business has a personality and there are real people behind the brand<\/strong>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, Goodlife usually has a booth at different events that hold vendors. It allows staff to connect with anyone that walks by their booth. They can easily market to people walking by and give them a chance to connect them to Goodlife.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4097e13 elementor-widget elementor-widget-image\" data-id=\"4097e13\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"684\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.54.31-AM-958x1024.png\" class=\"attachment-large size-large wp-image-10027\" alt=\"Goodlife&#039;s Move 4 Kids event.\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.54.31-AM-958x1024.png 958w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.54.31-AM-281x300.png 281w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.54.31-AM-768x821.png 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.54.31-AM.png 1216w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Goodlife's Move 4 Kids event. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ba692e elementor-widget elementor-widget-menu-anchor\" data-id=\"9ba692e\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"12-heading\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc08680 elementor-widget elementor-widget-heading\" data-id=\"cc08680\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">12. Social Media Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab3030c elementor-widget elementor-widget-text-editor\" data-id=\"ab3030c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Social media marketing is leveraging social media networks like Facebook, Instagram, Tiktok and Snapchat. Businesses can use social media to build an audience, showcase their products and interact with potential customers.<\/span><\/p><p><span style=\"font-weight: 400;\">Social media can help drive traffic to your website, generate leads and humanize your business. People can get to see insights or behind the scenes of your business. <\/span><\/p><p><span style=\"font-weight: 400;\">The best part social media is free.<strong> Any business can create an account and start getting potential customers<\/strong>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Building a social media presence gives your business more authority online as well as more visibility. You\u2019ll have an easier time marketing products and services once potential customers become more aware of the business.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/startupbonsai.com\/instagram-marketing-statistics\/#:~:text=83%25%20of%20consumers%20claim%20that,to%20make%20final%20purchasing%20decisions.\" target=\"_blank\" rel=\"noopener nofollow\">81%<\/a> of people use Instagram to research products and services. Customers are now turning to social media for information about a business. You need to start creating and delivering content to potential and existing customers<\/span><\/p><p><span style=\"font-weight: 400;\">For example, <a href=\"https:\/\/www.playstation.com\/en-ca\/\" target=\"_blank\" rel=\"nofollow noopener\">PlayStation<\/a> does an excellent job at its own social media marketing with over 18.7 million followers on Twitter along with high follower numbers across all platforms. <\/span><\/p><p><span style=\"font-weight: 400;\">Playstations&#8217; social media is active all the time, meaning fans are engaging with them all the time. Playstation posts game footage, updates, trailers and streaming events.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63186d9 elementor-widget elementor-widget-image\" data-id=\"63186d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"638\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.56.32-AM-1024x1021.png\" class=\"attachment-large size-large wp-image-10028\" alt=\"Instagram post from Playstation.\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.56.32-AM-1024x1021.png 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.56.32-AM-300x300.png 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.56.32-AM-150x150.png 150w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.56.32-AM-768x766.png 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-8.56.32-AM.png 1298w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Instagram post from Playstation. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5c5aee elementor-widget elementor-widget-menu-anchor\" data-id=\"a5c5aee\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"13-heading\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4a3b4f elementor-widget elementor-widget-heading\" data-id=\"a4a3b4f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">13. Google My Business<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2943be9 elementor-widget elementor-widget-text-editor\" data-id=\"2943be9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Although not necessarily a strategy <a href=\"https:\/\/www.google.com\/intl\/en_ca\/business\/\" target=\"_blank\" rel=\"nofollow noopener\">Google my business<\/a>, is an easy feature on Google that can get you business traffic. <\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Google my business helps people find your business when they&#8217;re looking for products or services in the local area<\/strong> &#8211; it\u2019s also going to improve local SEO.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Google localizes some search results, so if you offer a product people are looking up, your business will pop up on Google maps. <\/span><\/p><p><span style=\"font-weight: 400;\">GMB also allows you to control your business online. You can update contact information, hours of operation and other details needed.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">GMB will show reviews as well, which can help with trust and credibility when a local search is made. For instance, customers are <a href=\"https:\/\/www.partoo.co\/mybusiness\/en\/online-presence\/google-my-business\/listing\/#:~:text=Customers%20are%20actually%202.7%20times,a%20completed%20Google%20Business%20listing.\" target=\"_blank\" rel=\"noopener nofollow\">2.7 times<\/a> more likely to consider your business reputation if you have GMB set up.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s important to have accurate information, reviews or ratings and up-to-date photos to give customers all the information they need to know. <\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re an online business, Google my business is still available to set up. There\u2019s no excuse why you can\u2019t register your business.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82424a1 elementor-widget elementor-widget-image\" data-id=\"82424a1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"540\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-9.01.00-AM.png\" class=\"attachment-large size-large wp-image-10029\" alt=\"Setting up Google My Business.\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-9.01.00-AM.png 1012w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-9.01.00-AM-300x253.png 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-9.01.00-AM-768x648.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Setting up Google My Business. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a5505e elementor-widget elementor-widget-menu-anchor\" data-id=\"4a5505e\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"14-heading\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34e7c3a elementor-widget elementor-widget-heading\" data-id=\"34e7c3a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">14. PR Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a284df elementor-widget elementor-widget-text-editor\" data-id=\"2a284df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">PR stands for Public relations, it is related to how information about a business or individual is portrayed in the news or media. <\/span><\/p><p><span style=\"font-weight: 400;\">Good PR can help your company&#8217;s brand image and help mitigate negative fallouts if they do happen. P<\/span><span style=\"font-weight: 400;\">R can be in the form of press releases, conferences, interviews, or any type of public exposure.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">PR strategy isn\u2019t directly related to marketing, in fact, the two should be separate. However, it\u2019s a great way to get information about your company like a product launch or update, which does help your overall marketing goals.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>A PR strategy can help get information out to the public quickly and effectively<\/strong>. Here\u2019s a company that had an extremely successful PR strategy.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Dove launched a campaign for<a href=\"https:\/\/www.dove.com\/us\/en\/stories\/about-dove\/dove-real-beauty-pledge.html\" target=\"_blank\" rel=\"nofollow noopener\"> Real Beauty<\/a> a few years ago. Dove used real women in the campaign that were not models, to showcase everyday normal beautiful women. <\/span><\/p><p><span style=\"font-weight: 400;\">The tactic was to bring a better mindset around the standard of beauty in society. In the first 10 years of the campaign dove\u2019s sales rose by 1.5 billion.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1a3865 elementor-widget elementor-widget-image\" data-id=\"d1a3865\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"311\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-9.03.15-AM-1024x497.png\" class=\"attachment-large size-large wp-image-10030\" alt=\"Dove&#039;s Real Beauty campaign statement.\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-9.03.15-AM-1024x497.png 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-9.03.15-AM-300x146.png 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-9.03.15-AM-768x373.png 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-9.03.15-AM-1536x745.png 1536w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-9.03.15-AM.png 1566w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Dove's Real Beauty campaign statement. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40bf508 elementor-widget elementor-widget-menu-anchor\" data-id=\"40bf508\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"15-heading\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5714f3 elementor-widget elementor-widget-heading\" data-id=\"e5714f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">15. User-Generated Content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d9130d elementor-widget elementor-widget-text-editor\" data-id=\"9d9130d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">User-generated content is showcasing actual customers related content about your business. It could be a testimonial or them showcasing the product or service. <\/span><\/p><p><span style=\"font-weight: 400;\">User-generated content can be effective due to social media. <strong>It helps build immediate trust and credibility with the brand as they can see someone positively interacting with the business<\/strong>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This type of content can be used on your website, social media profiles and even used for ads. Consumers are 2.4 times more likely to view user-generated content compared to content created by brands. <\/span><\/p><p><span style=\"font-weight: 400;\">Consumers know when a business has scripted content out, it puts up walls and makes it hard to sell to them. But by using happy customers it feels more authentic.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, one of the best user-generated content marketing strategy examples is <a href=\"https:\/\/gopro.com\/en\/ca\/awards\" target=\"_blank\" rel=\"nofollow noopener\">GoPro. <\/a>They use user-generated content a lot with their video ads. <\/span><\/p><p><span style=\"font-weight: 400;\">They showcase real people enjoying GoPro products. This immediately builds trust with the consumers and encourages others to share their own GoPro footage.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35f488c elementor-widget elementor-widget-image\" data-id=\"35f488c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"496\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-9.10.03-AM-1024x794.png\" class=\"attachment-large size-large wp-image-10031\" alt=\"User generated content posted on Go-pro&#039;s website.\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-9.10.03-AM-1024x794.png 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-9.10.03-AM-300x232.png 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-9.10.03-AM-768x595.png 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-08-at-9.10.03-AM.png 1422w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">User generated content posted on Go-pro's website. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing Strategy Examples There are tons of marketing strategy examples online that businesses can learn from and that can help with their next idea when it comes to launching a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":15572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"wds_primary_category":0,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-10017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/posts\/10017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/comments?post=10017"}],"version-history":[{"count":43,"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/posts\/10017\/revisions"}],"predecessor-version":[{"id":17160,"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/posts\/10017\/revisions\/17160"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/media\/15572"}],"wp:attachment":[{"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/media?parent=10017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/categories?post=10017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/tags?post=10017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}