Unlock the power of music for your brand

The Simple, Legal & Affordable Way for Brands to License Mainstream Music for Short-Form Video
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Featured Artists

Who’s it for?

Brands & Businesses

Businesses looking to use recognizable music in their branded social content.

Agencies & Production Companies

Teams working with brands who need music licenses for their branded content.

That’s me!

The Impact

Almost every content creator on the planet is already leveraging mainstream music to engage their audience…
…so why should you be stuck with just stock?

68% stat

68% of TikTok users have better brand recall when they use music they like.

96% stat

96% are more likely to remember content that uses music aligned with their customers’ identity.

91% stat

91% of top trending tracks on short-form social are mainstream, copyrighted songs.

The Solution

Social platforms can’t grant you the rights to use mainstream music legally — and many brands have fallen prey to lawsuits.

So how do you get it? You have three options:

  • Publish and hope for the best (prepare for the worst)
  • Stick to the same bland stock music your competitors use

Or…

  • Let us easily and quickly secure the rights for you
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Lickd for Brands preview

Get It Lickd

Simple

Simple

We’ve taken over 20 years of collective experience in sync licensing and turned it into a platform that makes the whole process easier for brands and rights holders.

Legal

Legal

Get the rights you need for your intended usage through our pre-existing deals with rights holders.

Affordable

Affordable

Save time, cut legal costs, and pay only for the rights you need — no wastage, just efficiency.

Just Added on Lickd for Brands

Who's on board?

Some of the biggest and best Label's and Publishers around...
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In The Press

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Interested?

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FAQ

How It Works - A Step by Step Guide

- Choose your track from the list of available catalogue

Browse or Search the list of available catalogue to find the track you'd like to use. You can listen to and download low quality audio previews of any tracks included on the platform before choosing to submit a license request.

- Submit your request and sit tight!

Once you've found the track you'd like to use, submit a request by clicking 'Request License' (select the basket icon on any track). We'll need a few details from you to send with each request, so please complete the request form in full.

You're free to submit as many requests as you like, but you'll need to fill out the request form for each track you'd like to use.

Once you've submitted your request(s) - we'll start reviewing them. This should be completed within 72 hours, and once reviewed, we'll email you directly to confirm the outcome and next steps.


- Request Approved! Submit Video URLs

Once your licence request is approved and your payment has been successfully processed, you're now able to kick off uploading content containing the track you licensed.

When all your content is live, it's important you submit all content URLs to us using the Submit Video URLs option in My Requests. Submitting content URLs allows us to allow-list any content so it won't be flagged / claimed on any copyright use grounds.

For any other questions please contact brandsupport@lickd.co


- After you've licensed and your content is live

We'll notify you via email 11 months from the date on which your licence was approved to let you know that, one month after that, the licence term will expire and you'll need to re-license the track you used in your content if you'd like it to remain audible on the platforms you licensed. You can use the same request process to re-license.

If you choose not to re-license the track, or we don't hear from you before your 12 month licence term is elapsed, the rightsholder has the right to mute the music in any video content associated with your content or take down the content altogether, at their discretion.

If you have any questions or concerns about this process, or the platform in general, please contact brandsupport@lickd.co.

The Social Sync license covers:

  • Content: Up to 5 short form videos (in total) across TikTok, Instagram Reels, Snapchat & YouTube Shorts for the basic license. There are also affordable options to license up to 55 video usages for Creator-led branded content.
  • Length: up to 60sec of track use per video
  • Term: 12 Months
  • Territory: Worldwide
  • Paid Boost: 1 Month paid boost per video permitted

Licensed tracks can feature on Brand videos and also Creator videos promoting the Brand.

The Social Sync license covers social-first style brand content, such as:

  • Get Ready With Me / Try on videos
  • Skincare / Haircare Routines
  • Shopping Hauls
  • Tutorials
  • Shop Tours
  • How your product is used
  • Meet the team posts
  • Testimonials

Here’s an example: Example

Not covered by the license are highly produced, professionally shot, and edited ads / branded content. Here are two examples:

If you’ve got a project or brief that’s not covered by the Social Sync license, please get in touch with us via this form: Contact Form

Yes, once your account has been approved, you’ll be able to download low-quality MP3 versions of any track you’re looking to license so you can preview it with your edit or project. Once you’ve licensed, you’ll be able to download a high-quality version of the track should you need to include that in your content.

Once all your content is uploaded and live, you can submit your content URLs directly to us via the My Requests area. We will pass these URLs on to the relevant platform and label teams to make sure any content remains live. You will also be provided with a public EULA once your license is approved - you can use this as proof that a legitimate license exists for the music use should you need to.

We aim to ensure all requests get a response within 72hrs.

No, you won’t be charged until your license is completely approved by all rightsholders. We will place a hold for the total amount of the license from your payment card or credit balance while the license request is pending. Once the request is approved, the payment will be automatically processed, and if the license request is declined, the hold and any credit balance will be returned to you.

Yes, we can accept an upfront payment via an alternate payment means in return for platform credits to the value of that amount. You can then use these credits as payment on the platform with no need to use a physical card. If you’d like to make a payment please get in touch with your contact or brandsupport@lickd.co.

Yes.

Yes, we can assist in understanding, negotiating, and clearing additional rights beyond the terms included in the Social Sync license. Please get in touch with us at brandsupport@lickd.co and we’ll be happy to help.