Brand New Story | Andreas Tzortzis | Substack

50 | Brand in Brief(ish): CrunchLabs

Creator IP without the tacky bullshit

Mar 20 • Andreas Tzortzis

49 | "Who is Stan Smith?"

Filmmaker Danny Lee on revealing an icon

Jan 30 • Andreas Tzortzis

48 | Brand in Brief(ish): Gentle Monster

Art-ful business model disruption from South Korea

Jan 23 • Andreas Tzortzis

47 | Interview: The Black Negotiator

Claude Fidelin on branding a mindset, with a fragrance

Dec 5, 2025 • Andreas Tzortzis

46 | Vinted vs. Depop

and when brand building isn't enough

Nov 21, 2025 • Andreas Tzortzis

Brand New Story

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