Design assets
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Brain theme
The "Brain" sign is stylized into a graphic that is based on the shape of the brain coils. It becomes an usual element that evokes its complex structure and natural curvature.
Each letter of the inscription is thus designed to to resemble a twisted and interconnected coils of the cerebral cortex, thus creating a modern and original visual composition.
Icons
Brand icons not only communicate focus of the products as dietary supplements, but also its philosophy. The ambiguity of some icons convey deeper meanings.
Icons pack (print, digital & animation)
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The heart may refer to heart health products, but it also conveys that we create products with our hearts - with care and passion. The Vegan icon symbolizes the plant-based ingredients, but also our commitment to protecting nature, as we plant trees for every product purchased. The up arrow represents progress, while its green variant indicates environmental responsibility - we collect unused packaging from customers and reuse it. These icons therefore link the function of the products to the brand's values, which emphasise health, sustainability and protection of the planet.
Line of icons
The set of icons serves as an image graphic element that reflects the diversity of use of the product line.
Data (print, digital & animation)
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Each icon represents a specific feature or benefit, making it easier for customers to navigate the wide range of products on offer while visually highlighting the different areas of focus. This graphic element not only supports brand communication but also reinforces the brand's visual identity, which is easily recognisable and accessible.
Brain illustration
The graphic motif depicts a brain composed of stylized characters of the word "Brain". This creative design combines the visual element of the human brain with the brand name. Designed primarily for use with a black background.
Data (digital & print)
Texture
The textures are designed to be seamless, which means they can be repeated in all directions without visible transitions or boundaries. Seamlessness thus provides a smooth, continuous aesthetic that is ideal for a wide range of graphic applications. Designed primarily for use with black backgrounds.
Pills
The graphic line consisting of molecules, tablets and active ingredients is designed to highlight the key ingredients of each product in text form.
