Ilia Ginzburg’s review published on Letterboxd:
Asian Cinema Challenge 2025 - Week 14 - Directed by Jia Zhangke
"Unknown Pleasures" explores the disillusionment experienced by the birth control generation in the provinces of China during the early 2000s, highlighting the degradation of values, knowledge, and symbols. On television, the youth witness progress through ongoing Westernization (China's accession to the WTO and Beijing being chosen as the host city for the Olympics). In contrast, their own lives feel dull and directionless, as opportunities seem limited without money and intelligence to pursue an education. Like their peers around the world, they yearn for freedom, which is even more constrained in China. This pursuit of a false sense of freedom drives them to seek momentary pleasures and quick money.
Profound philosophies are reduced to catchy one-liners and tattoos (Zhuangzi), while cultural and religious symbols transform into drinking brand names (like Monkey King) or animation (Nezha). The original Chinese title of "Unknown Pleasures," "Ren Xiaoyao," translates to "free of all constraints." This title is derived from a popular pop song of that era by Richie Jen, which Bin Bin frequently listens to with his girlfriend and ultimately sings at the end, Jia Zhangke infusing irony into its lyrics given the circumstances. The phrase alludes to Zhuangzi's teachings (and the metaphor of the Butterfly Dream) about enjoying life and freedom without fear. However, for the youth, such wisdom becomes merely a catchy tune suited for karaoke nights.
The raw quality of the digital camera used in "Unknown Pleasures" captures a stark reality for characters like Bin Bin, Quao Quao, and Xiao Ji, who find themselves trapped in a bleak existence. While Richie Jen's song expresses the feeling of freedom derived from love, Jia Zhangke's characters are deprived of even that. They are stuck in their lives, much like Xiao Ji's bike.