Borja Garcia - The Archetype Atlas
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The Nostalgia Archetype: Why You Can’t Stop Living in the Past
A Jungian-inspired guide to the nostalgic personality, emotional memory and how nostalgia shapes your mental health.
Jan 10
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Borja Garcia
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The Manic Pixie Dream Girl: Why Your Love Life Isn’t an Indie Film
What the manic pixie dream girl archetype really means, how the trope works in film and relationships, and why it’s so toxic for women and men
Dec 27, 2025
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Borja Garcia
Merry Christmas from the Archetype Atlas
Wherever you are on your journey this year — Hero, Sage, Rebel, Lover, or a glorious mess of all of them — I want to thank you for being part of this…
Dec 25, 2025
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Borja Garcia
What is the Lower-Class Lout archetype?
How class shame, resentment, and “chav” stereotypes shape behaviour and identity
Dec 13, 2025
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Borja Garcia
Born Different: The Alien Archetype, Misfit Identity, and Modern Spirituality
A blunt Jungian look at the Alien archetype, why some people always feel like outsiders, and how to turn that “I’m not from here” feeling into actual…
Dec 7, 2025
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Borja Garcia
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Archetypes Quietly Control Society and Shape Political Leaders
Dec 23, 2024
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Borja Garcia
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Yippee Ki Yay, Santa Claus!
Dec 25, 2024
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Borja Garcia
Trump, the Archetype Unleashed. More Than a Politician, He’s a SHOW
Nov 9, 2024
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Borja Garcia
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Severance and the Allegory of the Cave
Apr 21, 2025
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Borja Garcia
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From Conan to Crypto Bros: The Secret Life of the Barbarian Archetype
Understand the Barbarian Tribe archetype, from Norse berserkers to gym culture, gangs and online communities.
Dec 4, 2025
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Borja Garcia
Live Forever, Pay Later: Inside the Immortality Quest Plot Archetype
A storyteller’s guide to the Immortality Quest plot archetype, eternal life in fiction, and how to write powerful stories about cheating death.
Nov 30, 2025
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Borja Garcia
Evil Twins, Doppelgängers and Doubles: the Creepy Twins Archetype
Why seeing double on screen triggers deep fears about identity, control, and the dark side of the self.
Nov 29, 2025
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Borja Garcia
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The Caregiver Archetype: How Helping Everyone Can Destroy You If You’re Not Careful
Why Overgiving, Burnout, and Self-Neglect Are Signs You're Living the Caregiver Archetype on Autopilot
Nov 21, 2025
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Borja Garcia
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Awakening the Goddess Archetype: why you’re expected to be everything and end up broken inside
Mythology, psychology and pop culture decode the Goddess Archetype, feminine archetypes and the rise of the divine feminine.
Nov 16, 2025
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Borja Garcia
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Martyr Fuel: Why Sacrifice Still Sells in 2025
Charlie Kirk, Christian martyr narratives, and the psychology of sacrifice
Sep 27, 2025
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Borja Garcia
The Dragon in a Business Suit
The Corporate Villain. Greed, Power, and Society’s Favorite Enemy
Aug 30, 2025
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Borja Garcia
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Borja Garcia - The Archetype Atlas
In The Archetype Atlas, we map out timeless patterns—heroes, villains, mentors—and explore what makes them unforgettable. narratives. Subscribe to dive into The Archetype Atlas.
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