Let's write your success story.
By championing diverse subjects and perspectives — from genre fiction to memoirs to business guides — we want to help your work enrich the lives of readers everywhere. Books Forward’s cutting-edge author publicity and book marketing campaigns have set industry standards and trends. These are a few examples of our successful campaigns.
Even Brand Builders Need Brand Builders
When Fabian Geyrhalter released Bigger Than This: How to Turn Any Venture Into an Admired Brand, he was already a respected voice in the branding world. As the
Protecting Author Privacy While Promoting a Memoir
Some authors want their book to be recognized, but want their privacy and even anonymity protected. When a book involves sensitive personal history, legal or relational
Leveraging Current News to an Author’s Advantage
Books Forward has worked with Rudy Ruiz across three novels: The Resurrection of Fulgencio Ramirez, Valley of Shadows and The Border Between Us. When Rudy released The Border Between Us, the national conversation
A Year-Long Strategy for a Successful Trilogy Launch
When Evette Davis released The Council Trilogy — The Others, The Gift and The Campaign — we wanted to see more than a single launch spike. From the start, this was a year-long campaign
Building a Storyteller’s Brand Beyond the Book
When Kyle Casey Chu partnered with Books Forward, the goal went far beyond promoting a single title. While Kyle was preparing to release her middle grade debut, The
Winning National Media for a Story That Was “Already Covered”
How do you put a fresh spin on a story the media has already widely covered? When Sacramento County District Attorney Thien Ho released The People
Switching Genres Leads to a New York Times Bestseller
Switching genres and targeting a new audience can feel daunting, especially if you’ve already built a following within a particular niche. Abigail Hing Wen was already
Boosting a Post-Publication Novel Through Creative, Community-Driven Events
Conventional publishing wisdom suggests that once a book is published, meaningful publicity opportunities quickly fade. When we began working with Melora Fern a full month after the
Turning Persistence into Prime-Time TV and Viral Influencer Success
Securing national television coverage is never guaranteed — especially when an author has already appeared on a major show. Liz Parker had been interviewed on The Kelly Clarkson
Guiding an 80-Year-Old Debut Author to Bestseller Success
When Alfred Nichols published his debut historical novel Lost Love’s Return at 80 years old, he proved it’s never too late to make literary dreams come true.
Turning a Shelved Novel into a Hit Podcast and Publishing Deal
Author Liz Whitehurst first wrote Messenger in 2019 because she believed deeply in its message of human connection — but after struggling to publish, she set the manuscript aside.
Securing and Maximizing a National Television Feature
When Reginald L Reed Jr. approached Books Forward about his true crime memoir The Day My Mother Never Came Home, we knew his extraordinary story deserved national attention. To promote
Championing a “Banned” Novel
When Dr. Seema Yasmin’s YA debut, Unbecoming, was set to release in the wake of Roe v. Wade’s overturn, we knew it could become a powerful touchstone in public dialogue
Leveraging TikTok to Grow a Fanbase
For many authors, social media is an afterthought — but for Tim Facciola, it became an integral part of his book marketing strategy. With Books
Cornering Local Market of Book’s Setting
Typically, local media focuses on authors who reside locally. But when Colorado author Ann Lowry released her Wisconsin-set novel, The Blue Trunk, we knew its
Designing a Themed Influencer Tour for Post-Launch Success
The book industry often emphasizes the importance of pre-launch buzz, but tenacious debut author Christina Bacilieri’s novel The Last Refuge proved that a creative, well-timed post-launch campaign can
Building a New York Times Bestseller
When Andrew Maraniss debuted his nonfiction Strong Inside, the true story of Perry Wallace, the first African American basketball player in the SEC, he partnered with Books Forward
Identifying Military History Enthusiasts to Create “Must Read” Buzz
When Charles Lachman, Inside Edition’s executive producer, released Codename Nemo, he didn’t just want to reach any readers – he wanted to connect with the dedicated community of
Driving Sales and Visibility with Amazon and Facebook Ads
Julie McGue‘s debut memoir, Twice a Daughter: A Search for Identity, Family, and Belonging, tells the powerful story of her journey as an adoptee navigating closed
Evolving “Thought Leaders” into “Industry Authorities”
The term “thought leadership” has become passé, and we’re always helping our clients stay ahead of cultural shifts and connect deeply with their target audiences in
Amplifying an Audiobook’s Success
Kevin Moore published his first horror/paranormal novel Book of Souls with our sister company Books Fluent, and we knew we had a secret weapon in his promotional arsenal: his
Scoring Major Media One Year Post-Publication
We love to challenge the misconception that (major) media coverage is achievable only within the first few months of publication. One year after the release of Dr.
Maximizing TikTok Momentum to Land Major Publishing Deal
Thomas R. Weaver had already made waves in the U.K. with his indie-published sci-fi technothriller Artificial Wisdom before Books Forward came on board to help launch the book
Harnessing Niche Audiences for Book Launch Success
Anne Abel’s debut memoir, Mattie, Milo, and Me, tells a heartfelt story of healing thanks to the bond between humans and rescue dogs. To make this
Building an Indie Bestseller into a Traditional Book Deal
Since 2015, we’ve had the pleasure of working with historical thriller author Samuel Marquis, and our partnership has spanned 12 books and counting. For his
Turning a Dynamic Publicity Partnership Into Collaborative Success
When Bridey Thelen-Heidel released her memoir, Bright Eyes, she approached her campaign with the determination of a true go-getter. Bridey’s campaign is an excellent example of what we
Revitalizing a Six-Book Indie Series with Strategic Marketing
Promoting an ongoing, independently published series—especially one with a five-book backlist—is no small feat. Mel Harrison’s “Alex Boyd” spy series, however, proves that with good storytelling
Breaking Boundaries for Interactive Online Storytelling: DevilsGame
Michael Wolk’s DevilsGame wasn’t a book – it was an innovative cyber fiction experience that merged immersive storytelling with elements of online scavenger hunts and augmented reality
Building Momentum for a Trilogy’s Second Act
When Noah Lemelson‘s second fantasy book in his The Slickdust Trilogy was set to release, we had an exciting opportunity: expanding on the solid foundation laid by book one to
Utilizing a Tech CEO’s Career to Promote Her Debut Fiction
Lois Melbourne’s journey from tech CEO to debut author is a testament to how professional experience can enhance an author’s promotional campaign, including in fiction!
Winning Major Media After Carefully Building Momentum
Suzette Mullen’s memoir, The Only Way Through is Out, captures a unique and deeply personal journey of coming out later in life. Our campaign strategically aimed
Reaching New Audiences With Guest Articles
We love helping authors think outside of the box — or rather, outside of the book — when it comes to promotion. While book reviews and interviews are essential, guest articles are
Reigniting Literary Acclaim for a Pioneering LGBTQ+ Author
Who says you can only publish the same book once? In the right circumstances, re-releasing a book (or a collection) with fresh updates – a
Designing a Unique Mailing to Win Big Media
Media outlets receive dozens of books on a weekly — sometimes daily — basis. We knew we had to make our media mailing for Ann Redisch
Boosting Online Reviews with NetGalley
To get Ana Lal Din’s indie YA fantasy debut Descent of the Drowned in front of an engaged YA audience, we knew that securing online reviews would
Helping A Debut Author Build a Lasting Brand
When Lori Rader-Day joined our Books Forward family in 2014, we knew she was one of a kind. Her debut mystery novel The Black Hour garnered starred reviews from Booklist, Publishers
Thinking “Outside the Bookstore” for a Creative Launch
When setting up a book launch event, local independent bookstores are often the go-to venue—and for good reason. But it can also be effective to
Developing a Niche Media Strategy that Sparked International Attention
When Holocaust survivor Laureen Nussbaum set out to share the story of her family’s escape — with the help of a little-known German official, Hans
Selling Out an Initial Print Run (and More)
Named a Best Indie Book of the Year in 2018, A Year of Living Kindly was an immediate darling of national media and reviewers, earning a coveted starred
Building a New York Times-bestselling author brand
When we were first introduced to J. Elle, we knew we had someone really, really special on our hands. Our communications began when she was
Organizing the World’s Longest Book Tour
A book tour can be a great way to make a splash, and when you’re working with an author as great as Jenny Milchman —
Creating an International Bestseller
The memoir market is crowded, but Barbara Donsky’s Veronica’s Grave stood out with its gripping true story of her mother’s mysterious disappearance. When Barbara partnered with Books
Hitting the Southern California Indie Bestseller List
When Kristen Kittscher launched her second middle-grade mystery, The Tiara on the Terrace, our team had terrific fun working on out-of-the-box promotions! Cracking the Code with Librarians First,
Building a Brand for a Breakout Children’s Poet
Poetry for children can be a challenging niche — dominated by a handful of iconic authors and requiring a distinct sense of fun and creativity
Helping an International Author Connect with a U.S. Audience
When New Zealand author Christopher Parker came to us with his debut novel The Lighthouse, we felt we had discovered something truly special, and we
Finding Big Advantages in Small Towns
Big cities like New York and L.A. get plenty of literary attention, but did you know that setting your book in a smaller city–especially one
Successfully Pivoting from Traditional to Indie-Publishing
LS Hawker is the USA Today bestselling author of the thriller novels The Drowning Game, Body and Bone and The End of the Road, all
Helping a Genre Publisher Find a Mainstream Audience
As one of the most respected Christian publishers in the industry, Tyndale’s authors have traditionally found success among Christian booksellers and readers (also called the
Boosting a Business through Book Promotion
A book can do so much more than launch your literary career; it can boost your business as well! The Books Forward team was thrilled
Networking with Indie Booksellers for Long-Lasting Success
Author and renowned work addiction expert Dr. Bryan E. Robinson partnered with Books Forward for the launch of Daily Writing Resilience (January 2018). His book
Switching Genres Leads to a New York Times Bestseller
Switching genres and targeting a new audience can feel daunting, especially if you’ve already built a following within a particular niche. Abigail Hing Wen was already
Turning Persistence into Prime-Time TV and Viral Influencer Success
Securing national television coverage is never guaranteed — especially when an author has already appeared on a major show. Liz Parker had been interviewed on The Kelly Clarkson
Building a New York Times Bestseller
When Andrew Maraniss debuted his nonfiction Strong Inside, the true story of Perry Wallace, the first African American basketball player in the SEC, he partnered with Books Forward
Driving Sales and Visibility with Amazon and Facebook Ads
Julie McGue‘s debut memoir, Twice a Daughter: A Search for Identity, Family, and Belonging, tells the powerful story of her journey as an adoptee navigating closed
Amplifying an Audiobook’s Success
Kevin Moore published his first horror/paranormal novel Book of Souls with our sister company Books Fluent, and we knew we had a secret weapon in his promotional arsenal: his
Maximizing TikTok Momentum to Land Major Publishing Deal
Thomas R. Weaver had already made waves in the U.K. with his indie-published sci-fi technothriller Artificial Wisdom before Books Forward came on board to help launch the book
Harnessing Niche Audiences for Book Launch Success
Anne Abel’s debut memoir, Mattie, Milo, and Me, tells a heartfelt story of healing thanks to the bond between humans and rescue dogs. To make this
Building an Indie Bestseller into a Traditional Book Deal
Since 2015, we’ve had the pleasure of working with historical thriller author Samuel Marquis, and our partnership has spanned 12 books and counting. For his
Turning a Dynamic Publicity Partnership Into Collaborative Success
When Bridey Thelen-Heidel released her memoir, Bright Eyes, she approached her campaign with the determination of a true go-getter. Bridey’s campaign is an excellent example of what we
Selling Out an Initial Print Run (and More)
Named a Best Indie Book of the Year in 2018, A Year of Living Kindly was an immediate darling of national media and reviewers, earning a coveted starred
Creating an International Bestseller
The memoir market is crowded, but Barbara Donsky’s Veronica’s Grave stood out with its gripping true story of her mother’s mysterious disappearance. When Barbara partnered with Books
Hitting the Southern California Indie Bestseller List
When Kristen Kittscher launched her second middle-grade mystery, The Tiara on the Terrace, our team had terrific fun working on out-of-the-box promotions! Cracking the Code with Librarians First,
Even Brand Builders Need Brand Builders
When Fabian Geyrhalter released Bigger Than This: How to Turn Any Venture Into an Admired Brand, he was already a respected voice in the branding world. As the
Protecting Author Privacy While Promoting a Memoir
Some authors want their book to be recognized, but want their privacy and even anonymity protected. When a book involves sensitive personal history, legal or relational
Leveraging Current News to an Author’s Advantage
Books Forward has worked with Rudy Ruiz across three novels: The Resurrection of Fulgencio Ramirez, Valley of Shadows and The Border Between Us. When Rudy released The Border Between Us, the national conversation
A Year-Long Strategy for a Successful Trilogy Launch
When Evette Davis released The Council Trilogy — The Others, The Gift and The Campaign — we wanted to see more than a single launch spike. From the start, this was a year-long campaign
Building a Storyteller’s Brand Beyond the Book
When Kyle Casey Chu partnered with Books Forward, the goal went far beyond promoting a single title. While Kyle was preparing to release her middle grade debut, The
Turning Persistence into Prime-Time TV and Viral Influencer Success
Securing national television coverage is never guaranteed — especially when an author has already appeared on a major show. Liz Parker had been interviewed on The Kelly Clarkson
Guiding an 80-Year-Old Debut Author to Bestseller Success
When Alfred Nichols published his debut historical novel Lost Love’s Return at 80 years old, he proved it’s never too late to make literary dreams come true.
Securing and Maximizing a National Television Feature
When Reginald L Reed Jr. approached Books Forward about his true crime memoir The Day My Mother Never Came Home, we knew his extraordinary story deserved national attention. To promote
Leveraging TikTok to Grow a Fanbase
For many authors, social media is an afterthought — but for Tim Facciola, it became an integral part of his book marketing strategy. With Books
Evolving “Thought Leaders” into “Industry Authorities”
The term “thought leadership” has become passé, and we’re always helping our clients stay ahead of cultural shifts and connect deeply with their target audiences in
Utilizing a Tech CEO’s Career to Promote Her Debut Fiction
Lois Melbourne’s journey from tech CEO to debut author is a testament to how professional experience can enhance an author’s promotional campaign, including in fiction!
Helping A Debut Author Build a Lasting Brand
When Lori Rader-Day joined our Books Forward family in 2014, we knew she was one of a kind. Her debut mystery novel The Black Hour garnered starred reviews from Booklist, Publishers
Building a New York Times-bestselling author brand
When we were first introduced to J. Elle, we knew we had someone really, really special on our hands. Our communications began when she was
Organizing the World’s Longest Book Tour
A book tour can be a great way to make a splash, and when you’re working with an author as great as Jenny Milchman —
Building a Brand for a Breakout Children’s Poet
Poetry for children can be a challenging niche — dominated by a handful of iconic authors and requiring a distinct sense of fun and creativity
Successfully Pivoting from Traditional to Indie-Publishing
LS Hawker is the USA Today bestselling author of the thriller novels The Drowning Game, Body and Bone and The End of the Road, all
Boosting a Business through Book Promotion
A book can do so much more than launch your literary career; it can boost your business as well! The Books Forward team was thrilled
Networking with Indie Booksellers for Long-Lasting Success
Author and renowned work addiction expert Dr. Bryan E. Robinson partnered with Books Forward for the launch of Daily Writing Resilience (January 2018). His book
Debuting a New Publishing Company
What started as a monthly reading series in Manhattan’s Upper East Side in 2014 had evolved into a fully-fledged publishing press by 2018, and we
Using “Out-of-the-Box” Creativity for a Big Debut Win
It’s crucial for debut authors to make personal connections with their target audience to build buzz for a first release. Historical novelist Jeffrey Stayton wanted to
A Year-Long Strategy for a Successful Trilogy Launch
When Evette Davis released The Council Trilogy — The Others, The Gift and The Campaign — we wanted to see more than a single launch spike. From the start, this was a year-long campaign
Winning National Media for a Story That Was “Already Covered”
How do you put a fresh spin on a story the media has already widely covered? When Sacramento County District Attorney Thien Ho released The People
Switching Genres Leads to a New York Times Bestseller
Switching genres and targeting a new audience can feel daunting, especially if you’ve already built a following within a particular niche. Abigail Hing Wen was already
Turning Persistence into Prime-Time TV and Viral Influencer Success
Securing national television coverage is never guaranteed — especially when an author has already appeared on a major show. Liz Parker had been interviewed on The Kelly Clarkson
Securing and Maximizing a National Television Feature
When Reginald L Reed Jr. approached Books Forward about his true crime memoir The Day My Mother Never Came Home, we knew his extraordinary story deserved national attention. To promote
Cornering Local Market of Book’s Setting
Typically, local media focuses on authors who reside locally. But when Colorado author Ann Lowry released her Wisconsin-set novel, The Blue Trunk, we knew its
Designing a Themed Influencer Tour for Post-Launch Success
The book industry often emphasizes the importance of pre-launch buzz, but tenacious debut author Christina Bacilieri’s novel The Last Refuge proved that a creative, well-timed post-launch campaign can
Identifying Military History Enthusiasts to Create “Must Read” Buzz
When Charles Lachman, Inside Edition’s executive producer, released Codename Nemo, he didn’t just want to reach any readers – he wanted to connect with the dedicated community of
Scoring Major Media One Year Post-Publication
We love to challenge the misconception that (major) media coverage is achievable only within the first few months of publication. One year after the release of Dr.
Revitalizing a Six-Book Indie Series with Strategic Marketing
Promoting an ongoing, independently published series—especially one with a five-book backlist—is no small feat. Mel Harrison’s “Alex Boyd” spy series, however, proves that with good storytelling
Building Momentum for a Trilogy’s Second Act
When Noah Lemelson‘s second fantasy book in his The Slickdust Trilogy was set to release, we had an exciting opportunity: expanding on the solid foundation laid by book one to
Winning Major Media After Carefully Building Momentum
Suzette Mullen’s memoir, The Only Way Through is Out, captures a unique and deeply personal journey of coming out later in life. Our campaign strategically aimed
Reaching New Audiences With Guest Articles
We love helping authors think outside of the box — or rather, outside of the book — when it comes to promotion. While book reviews and interviews are essential, guest articles are
Boosting Online Reviews with NetGalley
To get Ana Lal Din’s indie YA fantasy debut Descent of the Drowned in front of an engaged YA audience, we knew that securing online reviews would
Developing a Niche Media Strategy that Sparked International Attention
When Holocaust survivor Laureen Nussbaum set out to share the story of her family’s escape — with the help of a little-known German official, Hans
Helping an International Author Connect with a U.S. Audience
When New Zealand author Christopher Parker came to us with his debut novel The Lighthouse, we felt we had discovered something truly special, and we
Finding Big Advantages in Small Towns
Big cities like New York and L.A. get plenty of literary attention, but did you know that setting your book in a smaller city–especially one
Helping a Genre Publisher Find a Mainstream Audience
As one of the most respected Christian publishers in the industry, Tyndale’s authors have traditionally found success among Christian booksellers and readers (also called the
Protecting Author Privacy While Promoting a Memoir
Some authors want their book to be recognized, but want their privacy and even anonymity protected. When a book involves sensitive personal history, legal or relational
Boosting a Post-Publication Novel Through Creative, Community-Driven Events
Conventional publishing wisdom suggests that once a book is published, meaningful publicity opportunities quickly fade. When we began working with Melora Fern a full month after the
Turning a Shelved Novel into a Hit Podcast and Publishing Deal
Author Liz Whitehurst first wrote Messenger in 2019 because she believed deeply in its message of human connection — but after struggling to publish, she set the manuscript aside.
Championing a “Banned” Novel
When Dr. Seema Yasmin’s YA debut, Unbecoming, was set to release in the wake of Roe v. Wade’s overturn, we knew it could become a powerful touchstone in public dialogue
Breaking Boundaries for Interactive Online Storytelling: DevilsGame
Michael Wolk’s DevilsGame wasn’t a book – it was an innovative cyber fiction experience that merged immersive storytelling with elements of online scavenger hunts and augmented reality
Reigniting Literary Acclaim for a Pioneering LGBTQ+ Author
Who says you can only publish the same book once? In the right circumstances, re-releasing a book (or a collection) with fresh updates – a
Designing a Unique Mailing to Win Big Media
Media outlets receive dozens of books on a weekly — sometimes daily — basis. We knew we had to make our media mailing for Ann Redisch
Thinking “Outside the Bookstore” for a Creative Launch
When setting up a book launch event, local independent bookstores are often the go-to venue—and for good reason. But it can also be effective to
Building a Brand for a Breakout Children’s Poet
Poetry for children can be a challenging niche — dominated by a handful of iconic authors and requiring a distinct sense of fun and creativity
Using “Out-of-the-Box” Creativity for a Big Debut Win
It’s crucial for debut authors to make personal connections with their target audience to build buzz for a first release. Historical novelist Jeffrey Stayton wanted to
